Get Abs for Life – Without Punishing Workouts

Most programs train your body, but not your identity. That’s why results don’t last. With Lean Identity Training, you don’t just get abs — you become the person who keeps them for life.

Get Abs for Life – Without Punishing Workouts

Most programs train your body, but not your identity. That’s why results don’t last. With Lean Identity Training, you don’t just get abs — you become the person who keeps them for life.

Why Most Fitness Programs Fail You

Most fitness programs only hand you surface-level tactics: a strict meal plan, a detailed workout split, or precise macros. Yet they never fix the deeper issue—the identity driving your behavior.

Without rewiring your mindset, habits, and self-image, results always fade. You can’t hold abs if you’re still living your old identity.

Why Most Fitness Programs Fail You

Most fitness programs only hand you surface-level tactics: a strict meal plan, a detailed workout split, or precise macros. Yet they never fix the deeper issue—the identity driving your behavior.

Without rewiring your mindset, habits, and self-image, results always fade. You can’t hold abs if you’re still living your old identity.

Most people fight their body with stricter diets and harder workouts. The real battle isn’t in the gym or kitchen — it’s in your mindset. When you shift your identity, discipline becomes effortless and results stay permanent.

Most people fight their body with stricter diets and harder workouts. The real battle isn’t in the gym or kitchen — it’s in your mindset. When you shift your identity, discipline becomes effortless and results stay permanent.

Abs Aren’t a Fitness Problem — They’re an Identity Problemm

Abs aren’t just a fitness problem — they’re an identity problem. Until you reshape how you think, act, and eat, every six-pack will remain temporary instead of lasting.

Abs Aren’t a Fitness Problem — They’re an Identity Problemm

Abs aren’t just a fitness problem — they’re an identity problem. Until you reshape how you think, act, and eat, every six-pack will remain temporary instead of lasting.

The A.B.S.

Formula

A – Adopt the Identity

Rewire your mindset and beliefs. Abs start in the mind before they show in the mirror.

B – Build the System

No more cookie-cutter diets. We create a fitness + nutrition system that works with your lifestyle. If it’s not livable, it’s not sustainable.

S – Stay Lean for Life

The real game isn’t getting abs — it’s keeping them. We’ll install maintenance habits so you never “start over” again.

The A.B.S.

Formula

A – Adopt the Identity

Rewire your mindset and beliefs. Abs start in the mind before they show in the mirror.

B – Build the System

No more cookie-cutter diets. We create a fitness + nutrition system that works with your lifestyle. If it’s not livable, it’s not sustainable.

S – Stay Lean for Life

The real game isn’t getting abs — it’s keeping them. We’ll install maintenance habits so you never “start over” again.

Before

After

Before

After

Who This Is For

Who This Is For

Macros Without Mindset

You’ve had coaches who gave you numbers, plans, and strict routines. But without mindset, discipline fades. Real transformation happens when your identity shifts — not just your meal plan.

Beyond The Mirror

You’ve had moments where you looked lean, but deep down you knew it wasn’t permanent. The diet ended, the discipline slipped, and the results disappeared. The truth? Looking fit means nothing if your identity doesn’t support it. That’s why we train the mind first.

Break The Cycle

You’ve lived through the exhausting “on-track, off-track” cycle — strict diets followed by slip-ups, endless guilt, and always starting over again. But real transformation isn’t about punishment. It’s about building an identity that lets you stay lean, confident, and free while fully enjoying life.

Next Level You

You’re done wasting energy on short-term fixes that never last. Deep down, you know there’s a stronger, leaner, more confident version of yourself waiting to be unlocked. This is your chance to stop chasing and finally step into the permanent identity you deserve.

Macros Without Mindset

You’ve had coaches who gave you numbers, plans, and strict routines. But without mindset, discipline fades. Real transformation happens when your identity shifts — not just your meal plan.

Beyond The Mirror

You’ve had moments where you looked lean, but deep down you knew it wasn’t permanent. The diet ended, the discipline slipped, and the results disappeared. The truth? Looking fit means nothing if your identity doesn’t support it. That’s why we train the mind first.

Break The Cycle

You’ve lived through the exhausting “on-track, off-track” cycle — strict diets followed by slip-ups, endless guilt, and always starting over again. But real transformation isn’t about punishment. It’s about building an identity that lets you stay lean, confident, and free while fully enjoying life.

Next Level You

You’re done wasting energy on short-term fixes that never last. Deep down, you know there’s a stronger, leaner, more confident version of yourself waiting to be unlocked. This is your chance to stop chasing and finally step into the permanent identity you deserve.

Why People Trust Chian Hock

Discipline & Mindset

I was one of the attendees of the sharing by Mr Chin Hock on managing adversity and stress in NTU today. It has greatly helped me in reflecting about my current experiences and stresses, and the importance of protecting our body's "sacred resource" -- energy! I was so glad to be able to learn from his sharings today.

Ong Ying Yi

Leadership Lessons

Chin Hock ran a highly engaging and insightful session on starting, managing, and growing Holdinghands Studio as a social enterprise. The session helped students gain a deeper understanding of the real benefits, opportunities, and challenges involved in running a social enterprise successfully.
Fiona Charnley

Mobile Mastery

I recently attended the Master Photography for Smartphone course conducted by Chin Hock, and it exceeded my expectations. He is a patient, generous, and fantastic instructor. The course was well-structured, easy to follow, and full of practical tips on composition, lighting, and editing.

- Catherine Lim

Why People Trust Chian Hock

Discipline & Mindset

I was one of the attendees of the sharing by Mr Chin Hock on managing adversity and stress in NTU today. It has greatly helped me in reflecting about my current experiences and stresses, and the importance of protecting our body's "sacred resource" -- energy! I was so glad to be able to learn from his sharings today.

Ong Ying Yi

Leadership Lessons

Chin Hock ran a highly engaging and insightful session on starting, managing, and growing Holdinghands Studio as a social enterprise. The session helped students gain a deeper understanding of the real benefits, opportunities, and challenges involved in running a social enterprise successfully.
Fiona Charnley

Mobile Mastery

I recently attended the Master Photography for Smartphone course conducted by Chin Hock, and it exceeded my expectations. He is a patient, generous, and fantastic instructor. The course was well-structured, easy to follow, and full of practical tips on composition, lighting, and editing.

- Catherine Lim

Who is Chin Hock

Mindset. Discipline. Action. Unstoppable You

I’ve been through a lot and achieved a lot too. From publishing a best-seller photobook featured at Kinokuniya, writing a book that raised tens of thousands for charity, to building a social enterprise, earning recognition as an award-winning photographer, Singapore Book of Record holder and stepping on stage at 47 for a fitness competition.

Yes, systems and strategies matter. But without inner work such as mindset, self-belief, and resilience, even the best systems collapse. That’s when people self-sabotage, stall, or give up halfway.

My focus as a speaker and coach isn’t just tactics. It’s training the inner game: rewiring your thinking, building discipline, and taking action even when you’re scared.

These aren’t theories. They’re lived experiences I’ve tested in the toughest arenas of life, from Commando training to the competition stage.

And now, I help others do the same: to fight self-doubt, unlock their potential, and build the unstoppable mind that changes everything.

Who is Chin Hock

Mindset. Discipline. Action. Unstoppable You

I’ve been through a lot and achieved a lot too. From publishing a best-seller photobook featured at Kinokuniya, writing a book that raised tens of thousands for charity, to building a social enterprise, earning recognition as an award-winning photographer, Singapore Book of Record holder and stepping on stage at 47 for a fitness competition.

Yes, systems and strategies matter. But without inner work such as mindset, self-belief, and resilience, even the best systems collapse. That’s when people self-sabotage, stall, or give up halfway.

My focus as a speaker and coach isn’t just tactics. It’s training the inner game: rewiring your thinking, building discipline, and taking action even when you’re scared.

These aren’t theories. They’re lived experiences I’ve tested in the toughest arenas of life, from Commando training to the competition stage.

And now, I help others do the same: to fight self-doubt, unlock their potential, and build the unstoppable mind that changes everything.

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