Introduction
Vet Set For Life™ ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our digital products, or opt in to receive communications from us.
By accessing our website or submitting your information through any form, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this policy, please do not use our services or submit your personal information.
Non-Affiliation Notice: Vet Set For Life™ is a privately operated commercial educational business. We are not affiliated with, endorsed by, or sponsored by the U.S. Department of Veterans Affairs (VA) or any government agency. For official VA services, visit va.gov.
Information We Collect
We collect information you voluntarily provide when you:
- Fill out a form on our website (name, email address, phone number)
- Purchase a product (billing name, email address; payment processing handled by Stripe)
- Contact us via email or support channels
- Opt in to receive SMS messages or email communications
When you visit our website, certain information is automatically collected, including:
- IP address and general geographic location
- Browser type and version
- Pages viewed and time spent on our site
- Referring URLs and exit pages
- Device type (desktop, mobile, tablet)
We may receive information about you from third-party platforms such as GoHighLevel (our CRM provider), Stripe (payment processing), and any advertising platforms we use (such as Meta or Google) when you interact with our ads.
How We Use Your Info
We use the information we collect for the following purposes:
- To fulfill orders — deliver purchased digital products and send order confirmations
- To communicate — send SMS and email messages you have opted into, including your free checklist, product updates, and veteran benefits resources
- To improve our services — analyze usage patterns and optimize our website and customer experience
- To process payments — securely process transactions through our payment processor
- To comply with legal obligations — maintain records as required by law and respond to legal requests
- To prevent fraud — monitor for and investigate suspicious activity
- To send marketing communications — only to users who have opted in; you may opt out at any time
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
SMS Messaging
SMS Opt-In Disclosure: By providing your mobile phone number and checking the SMS consent box on our opt-in form, you expressly consent to receive automated SMS text messages from Vet Set For Life™. This consent is not a condition of any purchase.
You may receive the following types of SMS messages from us:
- Delivery of your requested free checklist or lead magnet
- Order confirmations and digital product delivery notifications
- Veterans benefits tips, resources, and educational content
- Product launch announcements and limited-time offers
- Follow-up messages related to your request or purchase
Message frequency varies. You may receive up to 4–8 messages per month depending on your engagement and the communications you opted into. We will not message you excessively.
Standard message and data rates may apply depending on your mobile carrier and plan. Vet Set For Life™ is not responsible for any charges incurred through your mobile carrier.
You may opt out of SMS messages at any time by replying STOP to any message you receive from us. After texting STOP, you will receive a confirmation message and will be removed from our SMS list within a reasonable timeframe. You may re-subscribe at any time by texting START or by re-submitting your information through our opt-in form.
For help or more information about our SMS program, reply HELP to any message or contact us at [email protected].
Carriers (such as AT&T, Verizon, T-Mobile, etc.) are not liable for delayed or undelivered messages. Delivery of SMS messages is dependent on your carrier and network availability.
We do not share, sell, or disclose your SMS opt-in data or phone number to any third party for their own marketing purposes. Your consent to receive SMS from Vet Set For Life™ applies only to messages from Vet Set For Life™ and is not transferable to any affiliated or third-party entity.
Sharing of Information
We may share your personal information only in the following limited circumstances:
We use trusted third-party service providers who assist us in operating our business. These providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy. Current service providers include:
- GoHighLevel — CRM, form processing, SMS messaging, and automation platform
- Stripe — Payment processing (we do not store your full credit card number)
- Google Analytics — Website analytics (anonymized)
- Meta Platforms — Advertising and pixel tracking (if applicable)
We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred to the acquiring entity. We will notify you via email and/or prominent notice on our website of any such change in ownership.
We do not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes.
Cookies & Tracking
Our website uses cookies and similar tracking technologies to enhance your experience, analyze traffic, and support our marketing efforts. A cookie is a small text file placed on your device when you visit our site.
- Essential cookies — Required for the website to function properly
- Analytics cookies — Help us understand how visitors interact with our site (e.g., Google Analytics)
- Marketing cookies — Track conversions and ad performance (e.g., Meta Pixel, Google Ads)
Most browsers allow you to refuse or delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website. You may also opt out of interest-based advertising through the Network Advertising Initiative or Digital Advertising Alliance.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Customer purchase records are retained for a minimum of 7 years for tax and accounting purposes
- Marketing opt-in records (including SMS consent) are retained for the duration of our relationship plus 4 years, in accordance with TCPA and FCC guidelines
- Website analytics data is typically retained for 26 months
- Email and SMS opt-out records are retained indefinitely to honor your preferences
When your information is no longer needed, we will securely delete or anonymize it.
Your Rights
Depending on your state of residence, you may have certain rights regarding your personal information:
- The right to know what personal information we have collected about you
- The right to request deletion of your personal information
- The right to opt out of the sale of your personal information (we do not sell personal information)
- The right to non-discrimination for exercising your privacy rights
- Access — Request a copy of the personal information we hold about you
- Correction — Request correction of inaccurate or incomplete information
- Deletion — Request deletion of your personal information (subject to legal retention requirements)
- Opt-out — Opt out of SMS communications at any time by replying STOP; opt out of email by clicking "Unsubscribe" in any email
To exercise any of these rights, contact us at [email protected]. We will respond to verified requests within 30 days.
Children's Privacy
Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take immediate steps to delete that information.
If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected].
Security
We implement commercially reasonable technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:
- SSL/TLS encryption for all data transmitted through our website
- Secure payment processing through PCI-DSS compliant providers (Stripe)
- Access controls limiting who within our organization can access personal data
- Regular review of our data collection and storage practices
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You share your information with us at your own risk.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify you via email if you are a registered customer or SMS subscriber
- Display a notice on our website for a reasonable period following the change
Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this policy periodically.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us: