Intellectual Property Owned by Consultant: Client and Consultant each agree that all intellectual property of Consultant used in the training and consulting services provided under this contract, including without limitation, advertising and marketing concepts; methods, processes and techniques; trade secrets; information; data; formulas; models; analytical tools; all copyrightable material, including without limitation writings, computer programs, drawings and designs; all ideas, improvements, developments and discoveries made, conceived or reduced to practice by the Consultant; any inventions or processes that may be the subject matter of patent protection; and all other proprietary information and trade secrets of Consultant which are used in the services provided under this contract (the “Consultant IP”), shall remain the sole and exclusive property of Consultant. Consultant shall retain the right to seek, apply for and obtain any or all copyrights, patents, registrations, and similar protections which may be available in the Consultant IP, including reissues, extensions, divisions, and continuations thereof. Consultant grants Client a non-exclusive, non-transferable license to use the Consultant IP while this Agreement is in effect. The client shall make no other use of Consultant IP. The client's license to use the Consultant IP shall expire upon termination of this Agreement. Upon termination, the Client shall immediately cease and desist from all further use of the Consultant IP. Client’s agreement to comply with all provisions regarding Consultant IP shall survive the termination or expiration of this Agreement. If HCS has to take any action to enforce this section of the Agreement, it shall be entitled to all reasonable costs of enforcement, including, without limitation, attorney fees and costs from Client or its successor and assigns.