Case Studies

The Challenges

The client had a booming business for 15+ years.

They were using traditional marketing methods and had robust referral systems in place.

But in the last 6 months, before joining us, they had experienced a sudden drop in leads, customers and overall business.

They still had a good name in the industry but did not have a solid digital presence.

The website looked dated.

There was no lead generation funnel in place on the site.

They had very little to no content on the website.

The site structure wasn’t SEO-friendly at all.

Their daily traffic was below 50

They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his paycheque.

Getting them to invest in Facebook advertising was also a huge challenge

Our Strategy

From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.

We started off by helping the client create tons of video content for social media

Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns

The plan was to pair that with the Lead gen campaign at a later point

We wanted to give the client some quick wins so he feels more confident working with us

Successfully helped the client come up with 4 different Lead Magnets

With our help, the client created a whole Lead-flow and the funnel

Using their BIG offline name, we started running the Leadgen campaigns in the third week

We started off the Leadgen Campaigns with the Rapid Fire Testing Method

The Results

Within the next 3 weeks, we had garnered 349 new leads,

7 new paid deals

5 Winning ad creative assets and a winning audience formula

The CPL was less than $4

CPA was below $200

The client had 340+ leads in the funnel

All this happened within the first 8 weeks.

The Golden Ads Strategy produced huge engagement and retargeting audience on the side

The Challenges

Another agency had burned the client

The previous agency spent $10K on Facebook ads without real results

We did not have any landing pages or offers to work with

The pixel data was all messed up as the agency was using its own pixel instead of the client’s pixel

We had 45 days to prove ourselves – the client was cautious after having burned in the past

Our Strategy

Complete pixel installation – we couldn’t afford to lose data

We worked with the client to come up with a Freemium Model

We identified 2 products to test for the freemium model

Created 4 different landing pages for the Freemium strategy

Email marketing strategy for follow-up

Retargeting funnel strategy

The audience strategy was based on competitors, interests, job titles, and Lookalikes.

The Results

The results skyrocketed in the very first month

Free plus shipping cost per result was as low as $5.40

ROAS even for freemium products was positive because of the shipping charges

900+ purchases recorded after the first month

The cost per purchase for core products was below $8

ROAS for core products jumped to 10.64% just from Facebook ads

Email marketing conversion from a free product to a core product was 37%

AOV was increased using bundle offers

The Challenges

The client had spent over £5K with no real data or results

We only had 3 months initially to produce real results

The client did not have any lead magnets

There were no landing pages in place

All the previous campaigns were turned off in a way that we couldn’t leverage those results

Our Strategy

We started off with an in-depth audit of the ad account and the website

Identified that in order to achieve real results we need to have a lead magnet

We worked with the client to come up with a suitable lead magnet

Then we started running that lead magnet using Lead Ads

Despite tremendous results in the first month, we were not satisfied with the Lead Quality

We built 2 different landing pages and started testing them

Using new ad creatives was also part of our strategy

The Results

The results skyrocketed in the very first month

CPL from Lead Ads was below £0.50

The conversion rate of leads to subscriptions wasn’t that great initially

The client was still happy as new customers were coming in from Email marketing

After we launched the landing pages, the CPL went up a little

However, the conversion rate skyrocketed this time and the client was converting at a better rate

Within the first 2.5 months, we generated over 1,200 leads

And the client was able to convert 192 leads into subscription-based customers.

The Challenges

This client was looking for customers

He didn’t have a pipeline to generate leads to keep patients coming in and his revenue was showing it

This client needed customers and did not have a lifetime budget or time to test different strategies

The Strategy 

With a clear path in mind, it becomes easy to focus on producing the results.

The strategy for this client was straightforward: no complex funnels, no cross-targeting, no display campaigns, nothing big! We focused on Facebook ads and email follow-up which created a simple funnel that would convert visitors into leads and leads into customers.

Our Process

An initial audit and discovery

Top-of-funnel campaign launch using lead generation

Used a lead magnet to entice visitors to become leads

Five-part email sequence to nurture and close leads

Follow-up emails were paired with Facebook retargeting ads

Using dynamic email subject lines, we quickly optimized for the best performers

Optimized the sequences for best variations in the copy

The Results

Working under the pressure sometimes gets the best out of you. This is exactly what happened in this case. Our account manager and the team had put in extra time with this client

They received 130+ leads within the first 2 weeks using Facebook ads alone. The cost per lead was below $3 and the client was able to convert 47% of the leads into paying customers

The satisfaction from the client resulted in an agreement extension of 6+ months

Optimized the sequences for best variations in the copy