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A top-performing real estate broker struggled to get the most out of their advertising budget. Despite pouring substantial resources into their campaigns, they faced high costs and poor lead quality, making it difficult to scale effectively. Their existing strategies weren’t yielding the ROI they were expecting, which made it clear that they needed a complete overhaul to maximize their lead generation efforts and reduce wasted spend.
Our team took immediate action, beginning with a comprehensive audit of their advertising strategy. We identified key inefficiencies within their targeting, creatives, and bidding strategies. With a focus on maximizing their budget, we implemented a more granular audience segmentation approach, enhanced ad creatives, and fine-tuned bidding to ensure that every dollar spent was working harder. We also leveraged our expertise in real estate marketing to target homeowners who were ready to buy or sell, ensuring that we attracted motivated leads.
Our strategic overhaul led to remarkable improvements in the client’s lead generation efforts. We reduced costs and maximized efficiency, ultimately delivering 99 highly qualified leads.
✔️ Total Spending: $2,571.49
✔️ Leads Generated: 99
✔️ Cost Per Click (CPC): $3.87
✔️ Click-Through Rate (CTR): 2.33%
By improving the CTR and reducing CPC, we helped our client achieve a more efficient ad spend while generating the leads needed to grow their business. This case study shows how our tailored approach can turn underperforming campaigns into lead-generating powerhouses.