Up-To-Date Blog: The Most Powerful Reasons To Have One
Recent Posts
Archives
September 2021
February 2019
December 2018
Up-To-Date Blog: The Most Powerful Reasons To Have One
Keeping an up-to-date blog is important for a number of reasons. Often, it's the go-to place for your clients and customers, so updating your blog can turn a one-time visitor into a raving fan!
So let's dive a bit deeper into reasons it's so important to keep an up-to-date blog:
Building thought-leadership.
A blog - or weblog - is a great place to become known as an expert in your industry. An up-to-date blog goes one step further; it will show that you're on the cutting edge of your field and gives you an edge over your competitors.
Moreover, if your up-to-date blog content is well-written and informative, it will help to position you and your business as thought leaders in your industry. This is not only good for building a rapport but can also lead to more traffic and higher conversion rates. People are more likely to take notice of and act on recommendations from authorities that they trust.
An up-to-date blog is a powerful marketing tool
An up-to-date blog can help you connect with your customers, showcase your brand’s personality, and show off your latest products and services. Keep your blog fresh with new content to keep your customers coming back for more.
Up-To-Date Blogs Build Trust
If you're providing any kind of product or service, the objective is to create the shortest distance between your potential client or customer's initial contact with your business and their response to your "call to action." In order to achieve this, you must first gain their trust. And one of the first places they'll go to gauge whether or not they can trust you is your up-to-date blog.
Rise To The Top Of The Bunch
If your up-to-date blog is kept both current and relevant, it shows that you're on top of your game – that you know what's going on in your industry, and that you're keeping up with the latest trends. If it's out of date, on the other hand, it gives the impression that you're not really all that interested in what you're doing – which is obviously not the message you want to send!
Tips On Updating Your Blog: When and How?
If you're not sure how often you should be adding content to ensure an up-to-date blog, a good rule of thumb is to aim for at least once a week. But even if you can only manage once a month, it's better than nothing – just make sure that your content is high quality and provides value to your readers. You can also check out your competitors to find out how often they update their blog content and how that's working for them.
Here are a few tips for writing new blog content:
1. Plan ahead
Decide on a schedule for updating your blog and stick to it. Planning ahead will help you stay organized and ensure that your up-to-date blog is both timely and relevant. A content calendar can help you keep track of your blog content and make sure it is published in a timely manner. Use a Google Calendar or another online tool to track your content ideas, deadlines, and publish dates.
2. Repurpose old content for an up-to-date blog
Don’t have time to write new blog posts? No problem! An up-to-date blog works well using repurposed older content, and it's a great way to keep your blog fresh without starting from scratch. For example, you can take an old blog post and turn it into a new video or infographic.
3. Crowdsourcing ideas
Have trouble coming up with new content ideas? Try crowdsourcing! Ask your customers, employees, or social media followers for their thoughts on potential blog topics.
4. Hire a freelance writer for your up-to-date blog
If you’re really struggling to keep your blog updated, consider hiring a freelance writer to help you out. This is a great option if you don’t have the time or resources to write new content yourself.
5. Use guest bloggers
Guest bloggers can bring new perspectives and fresh ideas to your blog. If you don’t have the time to write new posts, consider inviting a guest blogger to contribute. Just be sure to vet your guest bloggers carefully to make sure their content is high-quality, on-brand, and will enhance your blog.
Keeping an up-to-date blog is one of the most important tools in a business's online arsenal. Not only does it give you a platform to share your business' story, but it also allows you to connect with your customers and build trust. If you're not sure how to get started, following the tips above should set you on the right path. However, if you need help, our team of experts is always here to lend a hand!
Here at H2M Solutions, we're passionate about helping our clients grow their businesses online. We even surprise ourselves on a daily basis with the innovative ideas and out-of-the-box ways we're helping our clients succeed!
Contact us today and experience our expertise - you won't be disappointed.