pricing

One Proven System. Multiple Ways to Grow.

Every FFL is at a different stage. That’s why we offer a flexible stack of services that can be tailored to your shop, range, or home-based FFL.

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Core System Build

Every partnership starts with a full system build. This lays the foundation for everything else:

Custom Website (WordPress/WooCommerce)
Fully built, optimized for conversions, mobile-friendly, and tailored to your store or range. Integrates directly with your POS, payment processor, and Command Center™ CRM.
Distributor Feed Integration (Up to 20 distributors)
Connects your site to top firearm distributors like Sports South, Lipsey’s, RSR, Zanders, and more. Real-time product syncing ensures your online catalog is always current.
Command Center™ CRM Setup
Central hub for your marketing and sales operations. Includes SMS/email marketing, automation workflows, contact management, lead pipelines, abandoned cart recovery, and task tracking — all customized for your business.
Initial SEO Framework
Site structure, keyword targeting, and Google indexing foundation so your site can start ranking and building authority from day one.
Email & SMS Marketing Foundations
Templates, automations, and campaign frameworks to drive repeat business, review requests, and customer retention.
Onboarding + Training
Guided walkthrough of your new system, team access setup, and training to ensure you know how to manage, market, and scale confidently.

This is the non-negotiable foundation—without it, you’re stuck piecing together half-solutions that don’t connect.

Ongoing Growth Packages

Once the system is live, you choose the level of support that fits your goals.

SEO Plans

Local ($1,500/mo)

Helps your shop show up first when buyers search in your area.

Increases foot traffic, phone calls, and walk-ins.

Builds local authority so customers choose you instead of the shop down the road.

State ($3,000/mo)

Expands your reach to buyers across your entire state.

Improves rankings for high-intent product and category searches.

Increases online orders, not just foot traffic.

National ($4,500+/mo)

Builds nationwide visibility for high-volume online sales.

Targets competitive product searches across all 50 states.

Creates long-term search authority so you outrank major competitors.

DFY Email Marketing

($1,500–$3,000/mo)

Sends consistent campaigns that drive new orders and repeat purchases.

Automates follow-up so no customer slips through the cracks.

Uses proven templates and seasonal promos to boost monthly revenue.

FACEBOOK ADS

($2,000–$5,000/mo)

Setup and managing ads that bring in steady traffic and sales.

Tests audiences and creatives to find what converts best.

Optimizes weekly to lower costs and scale winning campaigns.

Coaching & Training

(Variable PRICING)

Provides accountability so you stay focused and move faster.

Gives expert guidance on systems, sales, and scaling decisions.

Offers targeted consulting sessions for specific challenges or bottlenecks.

Additional Services

(OPTIONS)

Yext Local Listings ($100/mo add-on): Fixes and updates your business info across the web to boost visibility and help more buyers find your store.