Stop Competing on Products.
Start Winning Clients With Tax, Estate, and Retirement Strategies They Have Never Seen.
A 6-week coaching program for financial advisors and insurance-focused advisors who want to become the “quarterback” for affluent families and pull assets away from wirehouses, robo platforms, and commodity advisors.
Next cohort starts in March 2026
(3 hours/week for 6 weeks)
Right now, the market is punishing
“good enough” advisors.
Clients are overwhelmed.
CPAs, attorneys, and advisors give disconnected advice.
And the average prospect thinks they can “just Google it” or use a robo advisor.
So even if you are honest, hardworking, and capable, you still get stuck as:
"The Annuity Person"
"The Investment Person"
"The Insurance Person"
"The Paperwork Person"
And the worst part?
You Feel the Clock Running.
More competition. More noise. Less trust. Less time.
If you want 2026 to be a breakout year, you need a positioning upgrade.
The Swag Network and Coaching Program helps you build a client acquisition machine around three things wealthy families already care about:
Defined Outcome Investing
(defense + clarity + an actual plan for volatility)
Proactive Tax
Strategy
(real planning, not basic “Roth conversion talk”)
Family-Centered
Estate Planning
(legacy, protection, and control, not a fill-in-the-blank trust)
This is how you stop being seen as a salesperson and start being seen as the coordinator families trust.
SWAG is for You if:
You want tO GATHER MORE ira & 401(K) ROLLOVER ASSETS
YOU ARE TIRED OF BEING COMMODITIZED
You want to lead with value, not "rates & products"
You want a workshop-driven client acquisition system you can run repeatedly
you want to build a practice that supports your family, instead of stealing from them
SWAG is Not for You if:
You want theory
You want "one more marketing tip" and nothing else changes
You are not willing to run the process in the real world
Meet the founder
Terry Wheeler JD, CFP®
Terry is a highly accomplished Certified Financial Planner, Tax, Wealth and Estate Strategist with over 35 years of experience. He is an Estate Planning Attorney and former tax instructor at the University of California, Davis. His career in the financial industry began in 1987, underpinned by a strong educational foundation. Terry holds a Bachelor's degree in Financial Planning from San Diego State University and a Juris Doctorate Degree in Law from the University of the Pacific McGeorge School of Law. He furthered his studies with a post-doctorate program at the Masters program of the Esperti Peterson Wealth Institute. Terry is still committed to learning as the financial landscape evolves, taking part in MIT courses for advanced topics such as Cryptocurrency and AI.
Terry is nationally recognized for his expertise in wealth accumulation, preservation, estate planning, charitable planning, and asset protection. He frequently educates attorneys, accountants, and financial professionals through lectures and writings on these subjects. He also authored the book “Laugh When the Market Crashes”, along with countless articles and presentations. Terry also hosts the WE Money Talk Podcast.
Terry is the founder of WE Alliance Wealth Advisors, SWAG Network & Coaching, Strategic Wealth Legal Advisors, and WE Alliance Institutional. He is affiliated with esteemed organizations like the American Bar Association, the Estate and Probate Section of the Sacramento County Bar, the Financial Planning Association, the National Association of Enrolled Agents, Wealth Counsel, and the National Network of Estate Planning Attorneys. Terry holds law licenses in California and the United States Eastern District of California, in addition to being a Certified Financial Planner.
"This is not a Guru Course. It is a field-tested system built inside a real practice."
-Terry Wheeler
What You Get In Your 6 Weeks
Defined Outcome
Investing Training
How to explain “defense-first investing” so it sells itself
How to position “zero is your hero” without sounding like everyone else
How to frame risk, withdrawals, and sequence-of-return risk in a way clients understand
How to run meetings that lead to assets moving
Proactive Tax
Strategy Training
Short-term, intermediate, and long-term tax planning approach
How to talk about advanced strategies that separate you from the pack
How to use tax planning as a client filter, not a time sink
How to structure this as a paid offer, a loss leader, or a value gate
Family-Centered Estate Planning Training
How to run the discovery process that uncovers outside assets
How to expose “basic trust” weaknesses without attacking the attorney
How to present protection planning: remarriage, bloodline, divorce, creditor risk
How to coordinate with estate planning attorneys like a true quarterback
Workshops +
Tools You Can Deploy
You get workshop frameworks you can run in your community:
The Truth About Retirement Planning
The Truth About Tax Planning
The Truth About Estate Planning
These are built to drive appointments, not applause.
Cohort +
Collaboration
You are not doing this alone. You are building alongside other advisors implementing the same system.
6 Week Coaching Program Investment: $9,950
Ongoing Monthly Network (Optional After Completion): $595/month
Includes ongoing office hours, advanced training, tools, and implementation support.
Most coaching teaches you how to say things.
This program changes what you can do.
When you can lead tax, estate, and retirement outcomes as one cohesive plan,
your competition becomes irrelevant.
Because Merrill, Goldman, and the “big guys” often cannot deliver this level of integrated planning.
And robo-solutions cannot replicate trust and coordination.
2X Return Guarantee!
If you implement the program requirements and do not achieve at least 2X return on your investment, you get your money back.
Implementation requirements include:
Completing the initial tax analysis before the program begins
Running each of the three workshops at least once
Running multiple prospects through the analysis process and presenting recommendations
This is not a sales ambush.
On the call, we will:
Confirm whether you are a fit for the January cohort
Review your current model (insurance, AUM, hybrid)
Identify the fastest path to implementation in your market
Answer questions about the guarantee, workshops, and monthly network
Map what you need to do in the first 30 days to get momentum
Frequently Asked Questions
How much time per week does this take?
The live training is once per week for six weeks. Implementation time depends on your schedule, but the program is built to produce results through workshops and a repeatable process.
Do I need to be an attorney or CPA?
No. You need a system that lets you lead the conversation, coordinate professionals, and present recommendations confidently.
What if I am mostly insurance-based today?
That is common. This helps you elevate your positioning and become the trusted coordinator instead of being stuck in “product mode.”
Do I have to continue at $595/month?
No. The monthly network is optional after the 6-week program. Many advisors stay because it adds ongoing tools, advanced strategies, and support.
When does it start?
Monday, January 26, 2026 at 9:00 AM PT. Six weekly sessions.
Is this for new advisors?
It can work, but it is best for advisors who already have clients or a way to drive local traffic so you can implement immediately.