Both Joe and Lisa are lovers of water and sun. Both have the astrological sign Cancer – (the Crab), and where do you find crabs? At the beach. So, it was very fitting that both Joe and Lisa met in South Carolina.

Joe is originally from Clayton, Alabama, southern to the core. He can make a mean cornbread. Lisa is originally from Scranton, Pennsylvania, PA Dutch. When we moved to North Myrtle Beach, South Carolina, our first house purchased was a triplex. We were working full time, out of town, Joe was 2 hours south, and Lisa 2 hours north. Our housing was provided. Our goal was to stay at our work homes for the week and come home on the weekend to enjoy the beach.

Since we’d never managed property, we did some research and found a management company based in North Myrtle Beach. We were able to continue to work and have someone else manage the house for us.

Our first booking with this management company quickly became disastrous. Absolute nightmare.

Our neighbors across the street contacted us to tell us there was a party going on at our 3 bedroom house, over 100 people, the road blocked off, Ubers were bringing more guests and leaving, loud music, drug activity, fighting in the streets, police attempting to get it under control. At this time of night, we were not able to do anything except possibly get ourselves killed, so we decided to wait till morning.

When we went into our property, it was destroyed! Feces on wall, smell of drugs, floors were sticky from beverages, chandelier out of the ceiling, all furniture was moved and dirty, complete disaster. I won’t bore you with the rest of that story, but I will tell you that Joe and I decided to manage our business ourselves.

And so began J and L Ventures.

Joe is a number and spreadsheet geek, so he went to work with rates in the area to establish how to price our property. I started to list the property on websites, Airbnb, VRBO, learning how to sync the properties together, update all amenities, cleaning the properties, and all this while we continued to work 2 hours away from our property.

Joe and I always had a pet. Our first pet was Sampson, a male Yorkipoo, only 10lbs. We were fortunate to be able to take him to our work home with us and on the job. Since we were able to do this, we wanted others to have the same opportunity when they were on vacation. We quickly learned how appreciative others were to be allowed to have their fur babies.

Unfortunately, in 2021, Sampson passed away, leaving a forever hole in our hearts. On 10/11/2022, we introduced a new member to our family, Captain Morgan Beaty. Captain can be seen in many of our pictures. He is a mini Aussipoo.

Since we purchased our first property, we’ve grown to the point our business is managed solely by Joe and me. We oversee all aspects of our business and hold ourselves accountable for all actions taken place when families come to us for a vacation.

When you vacation at one of our properties, if you have difficulty getting into the property for any reason, we’re only minutes away. If you need to know a great Italian restaurant in the area, we’ll steer you to our favorites. We have a guidebook in all units of our favorites.

Most often, we attempt to greet our guests sometime during their vacation. We’ve had the opportunity to meet so many great families who continue to trust in us to come back year after year.

We allow our guests to make payments monthly or as they can pay. This allows for all to be able to afford the little slice of heaven we call home, in North Myrtle Beach, SC.

Today, with the help of our amazing guests/families, we’ve grown to owning 7 properties, and in addition, we manage 7 other properties. We will never allow our properties or our managed properties to be taken advantage of like we were in the very beginning. This is our passion, and we continue to strive to educate ourselves on how to be the best we can be.