YOU DIDN'T START A BUSINESS
TO BE OVERWHELMED BY IT
You started for freedom, for a purpose, and for the aliveness that comes from building something that reflects who you are and why you’re here.
But slowly, over time, the operational weight of the business pulled your focus away from your original intent; redirecting your energy to the constant demands of running and scaling a business.
Business By-Design is where you clear the noise, reconnect to who you are as the creator and owner, and rearchitect your business so it fully aligns with the life you envisioned when you first set out to build it.
This isn’t a rebrand, a passing technique, or another hustle strategy dressed up in “woo” language.
It’s a full return to your clarity, integrity, and alignment.
The Business By-Design Philosophy
Most business advice is built to optimize hustle and manage noise. But, if you were fully aligned with your unique vision, there wouldn’t be noise to manage or a hustle to sustain.
Too many business owners fall into the trap of obsessing over systems, scale, and speed whether or not they actually fit what they’re building.
Business By-Design is your opportunity to reclaim your position as the creator, and design your business so it runs on what genuinely lights you up.
Our Approach
We don’t start by adding more to your plate. We start by removing what no longer belongs.
We return to the truth of your original intent, and realign your business from that place. You’ll work with the proven DesignShop methodology, trusted by 55% of Fortune 100 companies for over 40 years, and apply it through the lens of who you are now.
This isn’t a plug-and-play formula. (Those rarely work like we hope.)
It’s a living architecture built on:
- The integrity of your Beingness and natural pace
- The simplicity of effective structures, By-Design
- The freedom to lead from who you truly are, and not from what you’ve grown to feel obligated to be.
When your business is misaligned, no amount of growth hacking will fix it. When it’s designed from clarity, it doesn’t need to be forced, it simply unfolds.
Core Premise of Business By-Design
You are the creative source of your business, and business isn’t built just from tactics, it’s a broadcast from your essence.
In this space, we believe a business should be the vehicle through which you deliver your calling or purpose.
In business growth, strategy matters, but it’s secondary.
Alignment is the signal. Strategy is the amplifier.
Every marketing campaign, sales process, and system only magnifies the frequency you already hold.
So if business feels overwhelming, it’s time to shift the frequency, from overwhelm to flow and aliveness. And that starts with realigning to you, the business owner.
When you’re aligned, even simple tools carry power.
When you’re not, even the best strategy creates noise.
Business By-Design isn’t about mastering tools or strategies.
It’s about becoming the clearest channel for transmission, so everything you build works, because it’s transmitting your truth as the creator of your business.
The Full Business By-Design Experience
For the business owner ready to rebuild from intention and alignment, and bring their business fully into resonance.
Inside the full program, you move through the three phases that create lasting transformation:
Phase 1: Reorientation & Inner Foundation
Theme: Seeing Clearly. Designing Self First.
This phase is not about redesigning your business. It’s where you stop building from distortion, and start building from what’s possible.
In this phase, you’ll clear the internal pressures, outdated strategies, and inherited success scripts of what you “should” be doing. You’ll reconnect with your original intent, before strategy ever enters the room.
The Power of Phase 1:
You stop building from fear, survival or urgency
You connect to your power as creator and start trusting your own signal again
You connect to actionable possibilities aligned with your intention for your business
Phase 2: Strategic Design & Alignment
Theme: Architecting from Essence
With the noise cleared, the real design begins.
This is not a surface-level upgrade. It’s full-spectrum business architecture.
You’ll rebuild your offers, delivery, systems, and your relationship to time, team, and brand from your energetic truth, not outdated positioning, forced blueprints, or hype.
We design the business around you, no templates, just customized architecture built from the inside out.
The Power of Phase 2:
You move from scattered effort to cohesive intentional design
You make aligned decisions without self-abandonment or desperation
You create your business to reflect your genius, your pace, and your value
Phase 3: Activate and Amplify
Theme: Building for the Long Game
This is where the new design activates and becomes your real-world default; no longer swinging between crisis and bursts of creativity, but stabilizing your signal and operationalizing it into measurable results.
Phase 3 is where your design holds, evolving cleanly without slipping back into noise or hustle.
Lasting growth is born from resonance. Your team becomes self-activating and self-sustaining. Your business begins to serve your aliveness, aligned with what you’re here to deliver and what makes you come alive.
The Power of Phase 3:
You lead from intention and clarity, not chaos
You refine systems that support measurably sustainable growth
You build a business operations framework where contribution and energy compound to produce results
Business By-Design is for business owner who's ready to bring their business fully into resonance. Inside the full program, you move through the three phases that create lasting transformation.
These phases come to life through our signature live calls that are highly interactive, conversational, and designed to be the core transformation engine of Business By-Design:
Sprint Call Design through constraint: A focused, practical session where we refine offers, systems, or time structures using real-time design models. Fast, clear, clean forward motion.
Mirror Session Sacred clarity: One member brings a live challenge. The group reflects back to reveal and reflect the deeper signal. A rare space to be seen clearly without distortion.
Field Call Emergent collective intelligence: A facilitated, agenda-free conversation where the group tunes into what’s shifting, personally and collectively, so real-time intelligence can surface.
Together, these calls ensure you’re actively reshaping your business in real time, with direct support and reflection.
You’ll also receive:
Strategic Monthly Model Drops from the DesignShop library to inspire and equip you for each month’s work.
Integration Prompts to apply every model directly to your business in real time.
Private Community for ongoing peer connection, conversation, and relationship-building.
Access to Vetted Partners and Aligned Experts who support your original intent.
Real-Time Feedback and Refinement on your designs and decisions through highly interactive, conversational peer-to-peer calls.
Exclusive Event Access & Discounts As a member, you’ll receive preferred pricing and early registration opportunities to live events such as TMIC DesignSummits, and selected retreats such as Whole Life Architecture experiences.
An Aligned Business is the vehicle through which your calling is expressed.
Not Ready For The Full Experience?
Start with alignment and still step into the signal.
The Free Tier of Business By-Design isn’t a teaser or a stripped-down sample. It’s a purposeful entry point for business owners who recognize the business landscape is shifting fast, and want to anchor themselves in clarity before the wave hits.
Monthly Model Drops from the DesignShop library Operational models trusted by 55% of Fortune 100 companies for over 40 years
Guided Reflection Prompts to reconnect with your original intent and align your next move.
Select Private Community Threads where you can connect with other business owners and join high-value, peer-led conversations.
Thought-provoking newsletter with relevant insights, bold ideas, and questions that challenge you to think differently about your business and leadership.
Invitations to Live Events Be the first to know about Business By-Design live experiences, TMIC Design Summits, and select TMIC retreats. Public registration rates apply.
This isn’t about consuming more content. It’s about creating the conditions to realign your internal business compass so every decision moves you closer to the business, and the life you want.
If you’re not ready for the full experience, start where it all begins: with your intention.
This isn’t growth at all costs. It’s Business By-Design.
Let’s build, By-Design, what’s real, what’s true, and what aligns with you
so it delivers results that begin and end with your aliveness.
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