Law Firms: The Importance of Quality When Paying for Leads
Law Firms: The Importance of Quality When Paying for Leads
If you think all lead-generation for lawyers is the same, think again. There is a vast range in terms of lead and service quality. You have to go by more than just a price tag.
Most high-volume, low-cost lead providers have neither the time nor the motivation to provide high-quality leads. They just focus on expanding their subscribership. In other words, your firm will just be a number.
Sometimes, that type of business model is fine — but not when it comes to lead generation. Contact us for more information at any time. If you're not ready to do that, read on to see why you need someone who does it our way: with a focus on quality and conversion.
Quality Leads Are Cheaper
Quality leads are cheaper than mass-produced ones. That is, the total cost to your law firm is lower. Though, the price tag per lead tends to be higher.
Do you have an army of office staff and attorneys sitting around, doing nothing? If so, maybe you can afford to follow up on a pile of lukewarm, dead-end, oversold leads.
If time is worth anything to your law firm, you need to spend less of it tracking down clients and more of it actually helping people with their legal issues. When you factor that in, bargain-basement lead generation often ends up costing you more money than higher-quality services.
Quality Leads Are Easier
All lead generation services deliver in a convenient way. It's always easy to follow up. So, why do the cheap businesses accentuate the convenience aspect of their services?
The unfortunate truth is that they usually don't have much else to offer. Therefore, they don't have much else to advertise.
Fresh, high-quality, targeted, unique leads are much easier to deal with. Here are a few reasons:
● You'll be contacting clients who need the types of services you offer.
● You'll be the only one acting on that lead.
● You'll have the opportunity to act immediately and if you don’t, we can take care of that for you.
It all adds up to a smoother experience for everyone involved. It's just easier to deal with people who want to hear from you. That's the type of lead we provide.
Quality Leads Are (Obviously) Better
This is obvious: High-quality leads are better for your business. They result in more retained clients, they convert more quickly and they produce more exact matches with your niche practice area.
There are a lot of things that go into making this happen — much more work than goes into a mass-produced lead factory. Here are just a few of the services represented by the higher dollar-per-lead cost of better services:
● Competitive advertising campaigns
● Highly targeted landing pages
● Customization of leads to your niche area
● Precise filtering and qualification processes
● Experienced teams managing and improving the lead generation service
● Accountability for quality, uniqueness, etc.
Contact Us to Get Started
We use the latest technology to keep prices low while delivering the highest quality leads out there. We have an experienced, professional team overseeing the process. Our goal: to grow your firm. Reach out today to get started. Contact us at (888) 312-2953 or click here to book a demo.
