The DPC Difference

What if...

Your wait time, including check-in was under 10 minutes?

Your phone calls were returned the day you made them?

You had a pretty good idea of how much all of your non-emergency, non-specialty medical care was going to cost you next year?

You could see your doctor and not worry about surprise bills four to six months down the road?

You could portal message, virtual visit with your doctor, and send photos related to questions to your doctor?

The DPC Difference

What if...

Your wait time, including check-in was under 10 minutes?

Your phone calls were returned the day you made them?

You had a pretty good idea of how much all of your non-emergency, non-specialty medical care was going to cost you next year?

You could see your doctor and not worry about surprise bills four to six months down the road?

You could portal message, virtual visit with your doctor, and send photos related to questions to your doctor?

Health Care Access Made Simple

Highly personalized health care is the norm at Emerald Health Direct Primary Care & Aesthetics. Dr. Rachel Kelly and Dr. Anne Gonzalez, our Board Certified Internist and Family Medicine/Geriatrician, only care for less than 400 patients together– that is 7 times less than the national average! We can reserve enough time to thoroughly address your concerns at our relaxed, extended visits. Besides in-office visits, we can do phone visits, virtual video visits, e-mail, and we even text! We want to partner with you to achieve your best health.

Health Care Access Made Simple

Highly personalized health care is the norm at Emerald Health Direct Primary Care & Aesthetics. Dr. Rachel Kelly and Dr. Anne Gonzalez, our Board Certified Internist and Family Medicine/Geriatrician, only care for less than 400 patients together– that is 7 times less than the national average! We can reserve enough time to thoroughly address your concerns at our relaxed, extended visits. Besides in-office visits, we can do phone visits, virtual video visits, e-mail, and we even text! We want to partner with you to achieve your best health.

What is DPC, anyway?

Would you insure the gas in your car?

Direct Primary Care (DPC) is based on the idea that better care can be delivered much more affordably by separating primary care from traditional fee-for-service insurance.

Dr. Garrison Bliss and Dr. Josh Umbehr, pioneers of the DPC movement, use the analogy of car insurance to explain DPC. Imagine if we insured our car the way we insure ourselves...

If you pay for coverage of the big expenses (like collisions), that will keep your premiums lower. The little and variable expenses –gas, car washes, oil changes, tire rotations —we pay for out of our own pocket. To apply these charges to insurance would cost so much that it wouldn’t be possible to have a car in the first place! We maintain the ability to plan and negotiate by paying out of our own pocket. If gas or oil changes are too high at our usual place, we go to the location with competitive pricing. There is an incentive for businesses to keep their costs low.

If you apply this idea to your health care: oil changes, tire rotations, car washes are like primary care and collisions are like hospital care. You need insurance for the big things—the collisions. These are unplanned catastrophes that are costly and can damage an expensive asset (like our car or ourselves). Gas, oil changes, etc… these are like primary care. These are not expensive. Immunizations, routine labs, pap smears, counseling about chronic illness… you are better off negotiating for these services outside of insurance. When you do, you can plan and save time and money.

What is DPC, anyway?

Would you insure the gas in your car?

Direct Primary Care (DPC) is based on the idea that better care can be delivered much more affordably by separating primary care from traditional fee-for-service insurance.

Dr. Garrison Bliss and Dr. Josh Umbehr, pioneers of the DPC movement, use the analogy of car insurance to explain DPC. Imagine if we insured our car the way we insure ourselves...

If you pay for coverage of the big expenses (like collisions), that will keep your premiums lower. The little and variable expenses –gas, car washes, oil changes, tire rotations —we pay for out of our own pocket. To apply these charges to insurance would cost so much that it wouldn’t be possible to have a car in the first place! We maintain the ability to plan and negotiate by paying out of our own pocket. If gas or oil changes are too high at our usual place, we go to the location with competitive pricing. There is an incentive for businesses to keep their costs low.

If you apply this idea to your health care: oil changes, tire rotations, car washes are like primary care and collisions are like hospital care. You need insurance for the big things—the collisions. These are unplanned catastrophes that are costly and can damage an expensive asset (like our car or ourselves). Gas, oil changes, etc… these are like primary care. These are not expensive. Immunizations, routine labs, pap smears, counseling about chronic illness… you are better off negotiating for these services outside of insurance. When you do, you can plan and save time and money.

Emerald
Health

Insurance
Based Office

Standard Visit:
Office Visit
Included
$75-$160
Annual Health Assessment
Included Yearly
Not covered - Medcare
Same Day/Next Day Visits
Included
???
Telemedicine Visits (email, phone, video)
Included
$75-$120
Procedures:
EKG
Included
$60
Skin Lesion Removal or Destruction (warts, skin tag, etc)
Included
$80-$120
Joint Injections (knee, shoulder, trochanter)
Included
$120/ea
Skin Lesion Excision/Biopsy (pathology fee not included)
$20
$120-$600
Pathology Fee for Removed Skin Lesion
$20
$125
Laceration Repair
$65
$125
Pap Smear/HPV Testing
$20 (stitches & $30/glue)
$108-$165
B12 Shot
$26/$40
$30
Basic Wound Care
$10
Co-Pay per Visit
Complex Care
Diabetes Management
Included
Only partly covered
Hypertension Management
Included
Only partly covered
High Cholesterol Management
Included
Only partly covered
Mental Health/Wellness
Included
Only partly covered
Hospital Follow Up
Included
Only partly covered
Pre-Op Evaluations
Included
Only partly covered
Weight Management Counseling*
Included
Only partly covered
Labs/Imaging
Urinalysis
Included
$12
Rapid Strep or Flu Testing
Included
$40.75-$79
Wellness Labs (sugar, kidney, liver function, cholesterol)
$7
$114
Thyroid Testing (TSH, Free T4)
$6
$85
Diabetes Labs (sugar, kidney, liver function, cholesterol, A1c)
$10
$160
All Other Labs
Often <65% below retail
X-ray
$30-$60
$90-$150
Ultrasound, CT scans, MRI studies
$125-$600
$$$$

Emerald

Health

Insurance

Based Office

Standard Visit:

Office Visit

Annual Health Assessment

Same Day/Next Day Visits

Telemedicine Visits (email, phone, video)

Procedures:

EKG

Skin Lesion Removal or Destruction (warts, skin tags, etc)

Joint Injections ( knee, shoulder, trochanter)

Skin Lesion Excision/Biopsy (pathology fee not included)

Pathology Fee for Removed Skin Lesion

Laceration Repairs

Pap Smear/HPV Testing

B12 Shot

Basic Wound CAre

Complex Care

Diabetes Management

Hypertension Management

High Cholesterol Management

Mental Health/Wellness

Hospital Follow Up

Pre-Op Evaluations

Weight Management Counseling*

Labs/Imaging

Urinalysis

Rapid Strep or Flu Testing

Wellness Labs (sugar, kidney, liver function, cholesterol)

Thyroid Testing (TSH, Free T4)

Diabetes Labs (sugar, kidney, liver function, cholesterol, A1c)

All Other Labs

X-rays

Ultrasounds, CT scans, MRI studies

Included

Included Yearly

Included

Included

Included

Included

$20/ea

$20

$65

$20/stitches & $30/glue

$26/ $40

$10

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

$7

$6

$10

Often <65% below retail

$30-60

$125-600

$75-$160

Not covered- Mcare

???

$75-$120

$60 

$80-120

$120/ea

$120-$600

$125

$108-$165

$30

Co-Pay per Visit

Only partly covered

Only partly covered

Only partly covered

Only partly covered

Only partly covered

Only partly covered

Only partly covered

$12

$40.75/$79

$114

$85

$160

$90-$150

$$$$

All prices subject to change

*excludes personalized intensive weight management program with Dr. Kelly


There are 2,000+ DPC clinics across the US.

If you have family or friends that you think

would benefit from this type of health care,

they can find an office near them using

the DPC Mapper.


There are 2,000+ DPC clinics across the US. If you have family or friends that you think would benefit from this type of health care, they can find an office near them using the DPC Mapper.

© 2026 Emerald Health PLLC

© 2026 Emerald Health PLLC