CASE STUDY
$1.2M in Pipeline in 90 Days for a Regional HVAC Installer.
The Challenge: Slow Responses and Leaky Funnels
Comfort Co. was running effective Google Ads, but their internal processes couldn't keep up. Leads were being dumped into a manual spreadsheet, resulting in average response times of over 3 hours. By that point, the high-intent prospect had often moved on to a faster competitor. They had high traffic but a cripplingly low lead-to-appointment conversion rate.
Manual follow-up process causing revenue leaks.
Zero visibility into true campaign ROI beyond basic clicks.
Sales team wasting time chasing low-intent, unqualified leads.
PHASE 2: OUR APPROACH
The Wild West Leads Approach
01.
Turnkey GHL System Integration
We instantly migrated their existing lead sources (Google Forms, landing pages) into a custom-built GHL sub-account. We defined a clear New Lead to Proposal Sent pipeline, ensuring every lead had a designated next step.
02.
Hyper-Fast Speed-to-Lead Workflow
We implemented Workflow (A). Upon form submission, the system auto-creates an opportunity, assigns it via Round Robin, and fires a personalized SMS with a booking link within 30 seconds. If the lead doesn't book, a 3-day multi-touch nurture sequence takes over.
03.
Automated Show-Up Boosts
For booked appointments, we enabled Workflow (B), sending calendar confirmations, 24-hour and 2-hour reminders (via SMS/email), and a link to add the event to their native calendar. This alone reduced the no-show rate by 15%.
The Results:
A Predictable Revenue Engine
CLIENT TESTIMONIAL
“Before Wild West Leads, we were fighting for every appointment. Now, the system delivers pre-qualified, ready-to-talk prospects right to our closers. It’s not just marketing; it’s a revenue machine.”
— Sarah J., Marketing Director, Comfort Co. HVAC
Is Your Pipeline Ready to Run Like Clockwork?
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