1. Look for Law Specialization

A legal focus is an absolute necessity when seeking a lead provider for your practice. It's also probably the easiest condition to satisfy.

That means your standards in this category should be high. One tip is to look for marketing firms that generate leads for your specific practice area. Another way to raise your standards is to look for experienced teams.

2. Look for Specific Indications of Quality

Anyone can advertise that they generate leads for law firms. Anyone can claim that their leads are of high quality. In fact, it's tough to find a service that doesn't make this claim.

That's why you need to look for measurable indications of quality. For example, we maintain quality via the following:

● Real-time delivery of leads

● Unique leads — you won't be in competition with any other law firm

● Qualified, highly targeted leads only

● Validate phone numbers and emails using a 92 data point to ensure quality

● The option to add a robust follow up system to further qualify and schedule new client consults right on your calendar

Additionally, you should know that not every lead will convert. This is partly because leads come from interest-based statistics rather than legal assessments. Technically speaking, better interest-to-practice-area matches result in higher quality leads.

We utilize the latest technology in tandem with a creative strategy to refine our proprietary fitting process. This results in clients getting the best leads possible within the competitive landscape of the legal space, as well as the strict ethical guidelines of lawyer marketing.

3. Look for Relevant Expertise

Understanding the background of a lawyer lead generator is key to assessing the ability to support and grow your firm. The main skills necessary are:

● Online marketing: Web design, SEO, link building

● Online advertising: Pay per click (PPC) ads, social media advertising

● Public relations: Press releases, reputation management

Leads come from well-positioned, expertly designed landing pages and expensive, high-competition advertising campaigns. In order to generate the highest quality leads for the lowest overall cost, your lead provider needs to know the ins and outs of multiple types of online marketing and advertising.

In addition to possessing these skills and running dedicated campaigns, many lead generation firms are backed by or partnered with marketing firms. For example, Legal Locator is backed by Forward Lawyer Marketing which has worked with hundreds of law firms since 2013

Contact Us To Get Started

We've put in the work necessary to earn the trust of discerning firms across the country. Our team has over 60+ years of combined digital marketing experience. We already know the legal and ethical territory, and we can advise you on safely, respectably, and effectively growing your unique practice. Contact us today for a demo of how a PPL model can work for your firm. Call us at (888) 312-2953 or click here to book a demo.