For most of my career sales simply sucked.

It wasn’t that I didn’t have the capacity to sell, I just thought sales felt icky and insincere. I was much more comfortable just having a conversation with someone.

Once the time came to actually “do business” or ask for the sale, I could literally feel my stomach turn. I would make every excuse possible, in my head, for why they didn’t want to buy from me. These negative internal conversations would always prevent me from having a seamless conversation that naturally progressed to asking for the sale and feeling good about it.

After much agonizing, I left my sales job to run a non-profit. It felt so good initially. I thought, “Good! Now I won’t have to sell anything”… Until I had to start asking donors for money (Ohhh man! That was just selling repackaged!) I did that for about a year, then I opened my own staffing company only to find out that I now had to sell all the time just to keep my doors open.

I eventually embraced the fact that I could no longer run away from what I was called to do. I had to learn to sell in a way that felt natural and allowed me to be me. I have developed a curriculum that has worked for my business, has done wonders for my clients. Now that I have mastered the art (and science) of authentic selling I want to shout it from the rooftops! You can’t run from what you are called to do either and guess what? It involves selling. People need you and you have a big responsibility to change your world and impact those around you.