Strategic Relationship Development for Service Based Businesses & Brands
I help service-based businesses grow through strategic relationships by providing access, structure, and resources. Turning opportunities into results.
Trusted by brands who understand that growth happens through intentional and profitable relationships
Relationships Are My Business
I’ve spent my career in roles where success depends on building relationships, creating opportunities, and connecting the right people.
- Property Management: I built partnerships that turned ideas into tangible assets while navigating complex deals, handle high-stakes negotiations, and keep multiple stakeholders aligned.
-Food & Beverage management: I advised entrepreneurs on how to protect and grow their ventures. Mastering customer experience in high-pressure operations with low margins.
-Director of Membership: Commerce Club in Atlanta:
I work with the city’s most influential professionals, entrepreneurs, and leaders—helping them connect with each other in ways that lead to real business growth.
What Makes Relationships Strategic?
Purpose
The intent behind identifying, creating, and maintaining a relationship is what makes it strategic. The thought, desired outcome, amount of effort, timeframe, and other variables is what separates a typical relationship from a strategic one.
What’s the Purpose of Strategic Relationships?
The detailed purpose of strategic relationships varies based on the situation, business, and variables involved. But usually, strategic relationships are used for Branding/Visibility purposes, Collaborations, and Revenue Growth. They are a way for businesses to use other people’s strengths to grow.
Why Would I Need Help Creating Strategic Relationships?
From my experience, business owners need outside help with strategic relationships because they lack the access, structure, and resources needed to strategize, qualify, nurture, execute or maintain the relationships they need to grow properly. Not because they don’t want to, but because of other responsibilities, restraints or factors they must focus on and take care of.
Why should I listen to you?
My whole career has been in the people business, and I am great at helping businesses develop relationships that have led to growth or positively impacted their business.
Strategic Relationships that Become a Reality
Strategic Relationships for Business Owners Serious About Growth.
I help you establish and develop relationships that give you
Placement and Visibility: Getting your business in front of the right people, at the right places, at the right time.
Partnerships & Collaborations: Identifying and creating opportunities to work with the opportunities that can take your business to the next level.
Sales & Revenue Generation: Turning your relationships and opportunities into revenue that sustains and supports your business growth.
Strategic Relationship
Services
Most business relationships start off great, but conversations can stall, relationships become informal & opportunities never fully materialize. This leads to frustration, pessimism, and feeling like a waste of time and energy.
The problem isn’t that relationships don’t lead to growth. The problem is not having the right access, structure, or resources to turn those relationships into executed results.
My approach focuses on helping you identify and acquire what you’re missing to take casual relationships and turn them into strategic, profitable, sustainable relationships for your business.
Whether you’re looking for visibility, collaboration, or revenue, I can help you achieve the right relationships to get you what you want.
Relationship Snapshot
Session
A bespoke experience exploring what relationships would be most impactful and relevant for your business.
This snapshot session is tailored to help you identify untapped relationships and opportunities. Perfect for those who want to use strategic relationships to grow.
Strategic Relationship Mapping
A bespoke experience focused on identifying, preparing, strategizing, and executing the power of strategic relationships.
Best for clients who want a detailed and executable strategy to grow sustainably with the right access, structure, and resources to do so. Also includes post-mapping support to ensure the best outcome and impact from the experience.
General Business Services
For the client interested in services other than a consultation, such as
- Speaking Engagements/ Media
- Event curation,
- Advisory services,
- Custom Training,
- Curated introductions
Or other services.
Strategic Relationship
Services
Most business relationships start off great, but conversations can stall, relationships become informal & opportunities never fully materialize. This leads to frustration, pessimism, and feeling like a waste of time and energy.
The problem isn’t that relationships don’t lead to growth. The problem is not having the right access, structure, or resources to turn those relationships into executed results.
My approach focuses on helping you identify and acquire what you’re missing to take casual relationships and turn them into strategic, profitable, sustainable relationships for your business.
Whether you’re looking for visibility, collaboration, or revenue, I can help you achieve the right relationships to get you what you want.
Relationship Snapshot
Session
A bespoke experience exploring what relationships would be most impactful and relevant for your business.
This snapshot session is tailored to help you identify untapped relationships and opportunities. Perfect for those who want to use strategic relationships to grow.
Strategic Relationship Mapping
A bespoke experience focused on identifying, preparing, strategizing, and executing the power of strategic relationships. Best for clients who want a detailed and executable strategy to grow sustainably with the right access, structure, and resources to do so. Also includes post-mapping support to ensure the best outcome and impact from the experience.
General Business Services
For the client interested in services other than a consultation, such as
- Speaking Engagements/ Media
- Event curation,
- Advisory services,
- Custom Training,
- Curated introductions
Or other services.
Meet Your Strategic Relationship Consultant, James Shannon
If you ever thought, “I’m tired of going to business events and meeting people because nothing ever happens and I’m wasting my time,” you’re in the right place.
You’re not here to get more LinkedIn connections or scan more business cards.
You’re here to create relationships that will grow your business. You need the right access, structure, and resources to properly leverage relationships.
And that’s where I come in to help established service providers like you
Gain access to the people, places, and opportunities needed to grow.
Create structure in relationship building to successfully identify, qualify, and nurture quality relationships.
Develop resources they can use to grow faster, smarter, and easier than they thought.
This isn’t about doing more of what hasn’t worked.
It’s about moving with intention and strategy to build an ecosystem of relationships designed to grow your business sustainability and profitability.
My diverse career over multiple industries taught me the power of strategic relationships and the importance of getting them right.
I love intentionally connecting people, supporting entrepreneurs, and making opportunities a reality.
Over my career, I’ve worked in property management, real estate investing, hospitality, food & beverage, security, and business consulting. I’ve worked in start-ups, mom & pop shops, corporate, and everything in between.
In all my roles, though, I found myself doing the same thing: Bringing people together, spotting opportunities, and helping things move.
Now I’m “going legit” and using my skills/abilities to support the audience I'm passionate about.
Meet Your Strategic Relationship Consultant, James Shannon
If you ever thought, “I’m tired of going to business events and meeting people because nothing ever happens and I’m wasting my time,” you’re in the right place.
You’re not here to get more LinkedIn connections or scan more business cards.
You’re here to create relationships that will grow your business. You need the right access, structure, and resources to properly leverage relationships.
And that’s where I come in to help established service providers like you
Gain access to the people, places, and opportunities needed to grow.
Create structure in relationship building to successfully identify, qualify, and nurture quality relationships.
Develop resources they can use to grow faster, smarter, and easier than they thought.
This isn’t about doing more of what hasn’t worked.
It’s about moving with intention and strategy to build an ecosystem of relationships designed to grow your business sustainability and profitability.
My diverse career over multiple industries taught me the power of strategic relationships and the importance of getting them right.
I love intentionally connecting people, supporting entrepreneurs, and making opportunities a reality.
Over my career, I’ve worked in property management, real estate investing, hospitality, food & beverage, security, and business consulting. I’ve worked in start-ups, mom & pop shops, corporate, and everything in between.
In all my roles, though, I found myself doing the same thing: Bringing people together, spotting opportunities, and helping things move.
Now I’m “going legit” and using my skills/abilities to support the audience I'm passionate about.
What our clients say is extremely important to us!
Adam Warmouth
CEO Baseline Marketing
I've known James for about three years now and I can honestly tell you he's one of the best connectors for young professionals and entrepreneurs in ATL. He's got a genuine heart and loves helping people, and really puts in 110% when it comes to hosting events. I'd highly recommend you check out what he's got going on, because you'll meet all sorts of people in his circle that are well-connected in Atlanta's small business scene.
Collin Cadet
Creative Director iMMERSONG
James is an intentional connector who pairs heart with strategy. Every conversation with him turns into clarity, momentum, or a high-value introduction I wouldn’t have had otherwise.
Jordan Scales
Aviation Manager, Clay Lacy Aviation & NBAA YoPro Co-Chai
James never ceases to impress me. He has become a true conduit, bringing together people from all walks of life in the shared pursuit of community, connection, and personal growth. James is a passionate and selfless leader, committing himself fully to every cause he supports without expectation of recognition or reciprocity. His impact is felt not in what he gains, but in the community he builds and the lives he elevates.
Justin Weatherford
CEO Weatherford Enterprises
I’ve worked with James on multiple occasions, and he is the epitome of a seasoned professional. His energy and expertise are in a class of its own. He follows up and leaves no stone unturned. Working with James is always a great experience!
Patrick Thompson
CEO Blue Core Compliance
James is one of the most intentional connectors I know. Through our work together with Young Professionals of Atlanta, I’ve seen firsthand his dedication to bringing the right people into the right rooms. He has a genuine passion for networking with purpose, creating opportunities, and helping others expand their visibility and relationships. I truly appreciate his willingness to always invite collaboration, open doors, and put people in front of opportunities that help them grow.
Patrina King
Founder & CEO GWMB Solutions
James is a thoughtful connector who understands how relationships and strategy work together. He brings clarity to conversations, listens before acting, and looks for ways to create mutual value rather than quick wins. Working with James felt intentional and easy. He has a natural ability to open the right doors, align people with opportunities, and move ideas forward with purpose and professionalism. It was genuinely refreshing to meet and work with someone who leads with intention, follows through, and makes collaboration feel both strategic and human.
Sterling Morris
Founder & Managing Partner, Acuxcel
Since meeting James in early 2025, I’ve had the opportunity to experience firsthand how intentional and thoughtful he is as a connector. He genuinely understands people and business, and he consistently adds value by helping you move forward with purpose while making meaningful, well-aligned introductions. James leads with authenticity, and it shows in the impact he has on everyone he works with.
Get Your Free Relationship Readiness Assessment
Take the first step to having strategic relationships that truly last and grow your business.
The first step to building strategic relationships that are intentional, profitable, and sustainable is knowing where you
are and what you need to achieve your outcomes.
Just like you’d prepare for a long road trip, the same applies to building relationships. Identifying the type of relationships you need, what your value is, how ready you are to capitalize on opportunities, and more is critical to relational success.
This assessment is designed to help you grow relationships faster, easier, and with fewer headaches.
The first step to building strategic relationships that are intentional, profitable, and sustainable is knowing where you mare and what you need to achieve your outcomes.
Just like you’d prepare for a long road trip, the same applies to building relationships. Identifying the type of relationships you need, what your value is, how ready you are to capitalize on opportunities, and more is critical to relational success.
This assessment is designed to help you grow relationships faster, easier, and with fewer headaches.
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