Privacy Policy for Clear Choice Flooring
Clear Choice Flooring (“we,” “our,” or “us”) is deeply committed to protecting the privacy of your personal information. This Privacy Policy describes how we collect, use, and disclose information when you visit our website (clearchoicefloor.com) and utilize our services. We are committed to transparency in our data practices and will provide you with clear information about how your data is collected and used.
1. Information We Collect
We collect various types of information from users of our website and services to provide you with quality flooring solutions and enhance your experience.
Personal Information (Identifiable Information):
Contact Information: Your name, email address, phone number, and physical address when you request an estimate, book a consultation, or contact us through our forms or phone calls.
Project Details: Information related to your flooring project, including room specifications, material preferences, project scope, timeline, and budget considerations.
Communication Records: Records of our interactions with you, including emails, phone calls, and in-person consultations.
Non-Personal Information (Automatically Collected):
Usage Data: Information about how you access and use our website, including IP addresses, browser types, operating systems, referring URLs, pages viewed, time spent on pages, and the dates and times of visits.
Device Information: Information about the device you use to access our website, such as device type, screen resolution, unique device identifiers, and mobile network information.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities, remember your preferences, and track website performance. We utilize the following tracking technologies:
Google Analytics for website traffic analysis
Google Tag Manager for tag management
Google Ads conversion tracking
Facebook Pixel for advertising optimization and audience insights
2. How We Use Your Information
We use the information we collect to provide our flooring services and enhance your overall experience:
Service Delivery: To schedule consultations, provide accurate estimates, manage installation projects, and communicate with you about our services.
Website Improvement: To understand user behavior, identify popular products and features, and optimize our website performance and user experience.
Marketing and Advertising: To send promotional materials, special offers, and relevant information about our services. We use your data for targeted advertising through Google Ads and Facebook advertising platforms.
Personalization: To tailor website content and recommendations based on your project needs and preferences.
Analytics and Research: To analyze trends, measure marketing effectiveness, and conduct research to better understand customer preferences and market demands.
Customer Support: To respond to inquiries, provide customer service, and address any issues regarding our services.
Legal Compliance: To comply with applicable laws, regulations, and legal processes.
3. Information Sharing and Disclosure
We respect your privacy and do not sell your personal information to third parties. We may share your information in the following circumstances:
Service Providers: We share information with trusted third-party service providers who assist us with website hosting, analytics, marketing automation, payment processing, and customer support. These providers are contractually obligated to protect your information.
Advertising Partners: We share limited information with Google and Facebook for advertising purposes, including conversion tracking and audience development. This helps us show relevant ads and measure campaign effectiveness.
Legal Requirements: We may disclose information when required by law, legal process, or to protect our rights, property, or safety, or that of others.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership.
With Your Consent: We may share information with third parties when you provide explicit consent.
4. Data Security
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:
Secure data transmission using SSL encryption
Regular security assessments and updates
Limited access to personal information on a need-to-know basis
Secure storage of physical and electronic records
However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
5. Your Rights and Choices
Marketing Communications: You can opt out of promotional emails by using the unsubscribe link in our emails or contacting us directly. You can opt out of targeted advertising by adjusting your Google and Facebook ad preferences.
Access and Correction: You may request access to, correction of, or deletion of your personal information by contacting us.
Cookie Management: You can modify your browser settings to decline cookies or receive alerts when cookies are sent. Note that disabling cookies may limit some website functionality.
Do Not Track: Our website does not currently respond to “Do Not Track” signals from browsers.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Project-related information is typically retained for business and legal purposes for a period of seven years after project completion.
7. Third-Party Links and Services
Our website may contain links to third-party websites or services. This Privacy Policy does not apply to such third-party sites. We encourage you to review their privacy policies before providing personal information.
8. Children’s Privacy
Our website and services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we discover we have collected information from a child without parental consent, we will promptly delete that information.
9. International Data Transfers
If you are located outside the United States, please be aware that information we collect may be transferred to and processed in the United States, where our servers are located and our central database is operated.
10. California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to:
Know what personal information we collect and how it’s used
Delete personal information we have collected
Opt out of the sale of personal information (note: we do not sell personal information)
To exercise these rights, please contact us using the information below.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on our website with a new “Last Updated” date. Continued use of our services after changes indicates acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: [email protected]
Phone: 440-202-0220
Address: 682 West Bagley Rd, Unit A2, Berea, Ohio 44017
Clear Choice Flooring proudly serves customers throughout Northeast Ohio, including Berea, Strongsville, North Olmsted, Middleburg Heights, Brook Park, and Parma Heights.
