Corporate Video Production
Corporate video is becoming increasingly popular as an effective tool for businesses to connect with their customers, train their employees, and showcase their products.
Whether you're looking to start creating high quality corporate videos or want to update your current content, a professional video production company like The Customer Story can help you reach your goals.
Is Corporate Video Production Important to Business?
Video has become an integral part of many companies' operations and their marketing plans. with an increasing amount of CMOs, business owners and other executives taking note of its potential.
According to a recent survey by Forbes, 75% of business executives watch work-related videos on their company websites at least once a week.
In a separate study by Tubular Insights, 73% of companies claim that brand videos had a positive impact on their ROI numbers. This means that if you’re in the B2B space, your customers want to watch corporate videos and
video marketing can be an invaluable part of your marketing efforts.
Our corporate video production process:
When it comes to creating corporate videos for your business, there are several elements that go into making them successful. At The Customer Story, we have developed a video production process that ensures we create high quality, engaging content that reaches your target audience, fulfills your marketing strategy and generates a positive ROI on your time and budget.
Pre-Production
For Our New Clients: We schedule a brief but comprehensive on-boarding call to learn about your business and your sales and marketing goals. In order for us to produce engaging and effective videos, we need to understand your business, your clients, and your products.
For Each Shoot: We create a list of questions and a production brief guiding the content and visuals we need to capture for this particular customer and video. We also provide guidance and expertise to your customer at this time to help prepare them for the process. We believe everyone has a story to tell, and we help our clients and their customers tell it in the most effective and engaging way possible.
The Shoot
Our professional and creative crew will visit your customer location, or your event, and capture the magic! We don't charge crew travel fees, and no one from your team needs to attend (but they are always welcome if you want them to be there).
We are professional creatives and we know that your customers are busy! We are dedicated to capturing amazing, high quality content without taking up more time than absolutely necessary. Typically we are on the customer site for no more than 2-3 hours.
If we are filming a remote testimonial, we only require about 30 minutes to an hour of your customer's time. We guide them through the whole process to capture incredible footage remotely.
Editing and Post Production
We take the footage back to our home office and work our magic! This is where we turn interview footage and b-roll into a stunning production. We are expert storytellers and we craft your 45 minute + interviews into an engaging story 1-3 minutes long.
Our typical turn around time from shoot to first draft is two weeks, and rush edits are available for an additional fee.
Transcriptions, Repurposing and Optimization
Many companies stop with step three, but as video marketing experts, we understand that there are many opportunities to leverage existing content to achieve your marketing and sales goals.
All content captured is transcribed and stored in a database for analyzing for additional content. We can also make multiple versions of videos for social, sales channels and events.
Corporate Video Production Services
Now that you know the process we use to create the best corporate videos, let's look at the type of video projects we help our clients create.
Written testimonials are great, but when a future client gets to watch a current client describe and discuss their experience with your company, it elevates their need to work with you to whole new level!
Click the link to learn more about our live-action Testimonial Video Production service, or watch below as one of our clients discuss how they used testimonial videos to grow their software company.
2020 was a year that changed everything. In many ways, it accelerated the adoption of remote communication tools. In fact, many companies have switched to an all remote workforce. You can still capture great testimonials from these customers - even if there isn't an office to meet them at.
Click the link to get more details about our remote testimonial service, or watch one of our customers provide a testimonial for us - from his home office!
As in person conferences start becoming a regular thing again, take advantage of all of your partners, customers, and target audience being in one place and capture great corporate video. Testimonial videos, recap videos, presentation videos, partners videos and more are all great options of content you can produce at conferences.
Click the link to learn how we can help you create great video content at your next conference or corporate event.
At The Customer Story, we give you lots of options when it comes to video editing. We offer one off services or monthly contracts - whatever models fits your needs and budget best.
Our editors have years of experience crafting expert corporate video stories. Whatever video type you need to edit (including product demos), we're here to help!
Click the link to learn more about our video editing service and options.
After starting as a small production company based in San Antonio, over the years we have grown to having corporate video clients all over the state and country.
We have crews available across the US, and can even travel when the budget and project allows. If you're starting a project that multiple cities, reach out as we can save you time and money.
Click the link to learn more about our local video production offerings.
There is no doubt that video content dominates social media these days. Between Tik Tok, Facebook, LinkedIn, YouTube, Instagram - video is the belle of the ball. But how do you leverage corporate videos on these platforms and get the most from your efforts?
At The Customer Story, we've developed a monthly service to leverage your existing video content and optimize it for the social media platforms. For a much smaller incremental cost, you can take the corporate video you already have and repurpose it for the different social platforms.
We create optimized content that gets more impressions, more engagement and overall better results. Check out the link to learn more!
From the Blog
How to Capture Great Remote Testimonials
How to Capture Great Remote Testimonials
Are you looking for high quality remote video testimonials to showcase your customer successes with your product or service? Capturing remote customer testimonial videos is an effective way to show potential customers the value of what your company has to offer.
In this blog post, we’ll give you tips and tricks on how to get great remote video testimonials that are engaging and impactful. We’ll also provide advice on how to use remote customer testimonial videos effectively in your marketing strategy. By the end of this post, you should have all the information and insight you need to capture great remote video testimonials with confidence. Let’s get started!
Why Remote Testimonials are Important
Customer testimonials are a powerful tool to both attract and retain customers. They provide social proof that your product or service is worth investing in, and they give potential customers the validation they need to make their decision. Remote customer testimonial videos can be even more impactful because the video feels incredibly authentic.
We are all used to jumping on a Zoom call these days, and remote video testimonials have the look and feel of one of these calls. Although, after reading this blog post, we'll hopefully help you avoid making some of the most common mistakes of remote video (poor lighting, audio, and overall quality).
Remote customer stories are important because they have the opportunity to connect with the customer on an emotional level, giving them a chance to relate and showing that your product or service is helping real people with real problems.
Another added benefit is that video content can help boost your website’s ranking on search engine results pages, which means more potential customers will find you.
How to Capture Great Remote Video
As we mentioned earlier, remote video has the ability to feel incredibly authentic due to the lower image quality. When a video doesn't feel professionally produced, the viewer can potentially feel as though it is less staged and more "real".
Having said that, there are certain quality issues that can be a huge distraction from the content of the video, and may even cause the viewer to stop the video and go back to their regularly scheduled programming. We'll break our recommendations up into two categories: Audio and Video.
Audio Best Practices
Surprisingly, audio is the most fundamentally important technical detail to get right when capturing video. Viewers are much more forgiving of video glitches, but bad audio will quickly drive a viewer to close the tab. Here are some tips for audio:
Ensure the person being interviewed is in a quiet location with no distracting background noises (children, dogs, kitchen appliances etc).
Ask them to turn off all notifications such as emails, texts, slack, etc.
Ask anyone on the call who isn’t speaking to mute their microphones.
External microphones are great, but even without them you can get great audio by enunciating and speaking clearly. (Note: Some people don't like the visual aesthetic of headphones/microphones. Here at The Customer Story, we don't mind them because it just lends to the authentic/realistic feel of remote videos. However, if your preference is to go without them you can totally make it work).
Video Best Practices
Most viewers in the post COVID era are used to the lower video quality of a Zoom/Teams/Google Meet call...but that doesn't mean you have to sacrifice all hopes for great video. Here are some suggestions for getting great (or close to it) visuals:
Ideally, find a room with a lot of natural light. If no natural light is available, bright interior lights are ok. (Of course, made for video lights would be great, but we don't expect all the customers we interview to go and purchase lights. Even if we send it to them, the process of setting them up properly is usually too much of a headache for the client to make it worth it).
You want to be facing the light, not be in front of it. Sitting in front of a window or a light can cause your face to be silhouetted or dark.
Remove distracting or messy items from the view of the camera.
Try to have the camera or webcam at a slightly higher level than your face (feel free to use books or other items to prop up the computer if necessary). Sit in the center of the frame.
Position the camera to put your head at the top of the frame, with maybe an inch or two of clearance to the edge of the frame. We don’t want to cut off your forehead, and we don’t want a lot of dead space above you either.
When speaking, talk to your camera, not the screen.
Bonus Video Tip: Almost everyone has a modern smartphone. Smartphones have incredible, high quality cameras that almost always outperform even the best webcams. Consider asking your customer to set up their phone as a camera. This is our go-to plan for remote testimonials whenever available.
Tips for Conducting a Great Remote Interview
The good news is once you get past the technical details of capturing remote testimonials, the best practices for getting great customer interviews is more or less the same. The bad news is that there a few technical details to get right. We'll go through those first, and then follow up with the rest.
When conducting remote interviews, there are several important tips to keep in mind:
Ensure the customer is comfortable and familiar with the platform you’re using. If they’re not tech-savvy, give them a quick tutorial on how to use the platform.
Make sure that both you and your customer have good internet connection.
Try to relax and create a personal connection. This is important regardless of remote or in-person interviews, but it’s especially critical for remote interviews because you don’t have the benefit of physical body language.
Start off on an informal note - talk about what the customer does, their hobbies, etc. You might even want to give the customer a few minutes at the beginning of the call to familiarize themselves with their remote environment.
Make sure to ask open-ended questions that get your customers talking about their experiences, not just yes/no answers. Listen closely and observe body language (even through video!).
Make sure you note when your customer is speaking enthusiastically or is more reserved. This can help you in your follow-up questions.
Allow the customer to go off of topic a bit, as it may lead to great insights.
Be sure to thank your customer for their time at the end of the call - remote interviews can be draining!
FAQs
Q: Are remote video testimonials worth the effort?
A: Absolutely! While remote videos may not be as polished as in-person interviews, they still provide a great opportunity to capture high-quality customer feedback. Remote video testimonials can also be done quickly and conveniently - no need for expensive studio equipment or travel costs.
Q: How long should a remote video testimonial be?
A: Ideally, remote video testimonials should be between 1-3 minutes in length. That being said, it all depends on the story you’re telling and how much detail you want to go into. We've had 1 minute videos feel long, and 5 minute videos feel short. Consider your audience and how engaging the story is.
Q: What is the best remote platform for remote video testimonials?
A: There are many great remote platforms for remote video testimonials, including Zoom, Skype, Google Meetings, and more. Ultimately, it comes down to preference - think about your participants’ technical abilities and what platform will best suit their needs.
At The Customer Story, we use a platform called Riverside.fm (which was originally created for podcasters). It gives us as producers a lot of technical control while still providing ease of use to our client's customers.
Q: How much do remote video testimonials cost?
A: There are a lot of factors that go into this. If you are doing these DIY, they would virtually be free, especially if you use software that your company already has a license with.
When hiring agencies, we've heard prices anywhere from a few hundred dollars to several thousand. Be sure you ask the agency what is included in the price to make sure you are comparing apples to apples.
Feel free to go check out our pricing for our Remote Video Testimonial Service.
Example of a Great Remote Testimonials
Looking for some inspiration? Check out an example of a remote testimonial video we produced with one of our very own customers, AMN Healthcare:
Wrapping Up
By following these tips and tricks and leveraging the right remote platform, you’ll be well on your way to creating engaging remote video testimonials. With remote testimonials, you can capture customer feedback and stories from all over the world that will help build trust with potential customers. So don’t wait - get out there and start capturing remote video testimonials.
If you're looking for help capturing remote testimonials, or other corporate video production services, consider giving us a ring - we'd love to help.
How do you choose what corporate video production is right for you?
How about all of them?
In all seriousness, the answer to this question depends on your goals and needs. What do you need to communicate with a corporate video? Who is the audience? What is your end goal? Once you have these questions answered, it will be easier to decide what type of corporate video production works best for your business. Not sure? That's what we're here for!
The Customer Story is a video production company that wants to help our clients achieve their goals through corporate video. Whether you need more clients, more brand awareness, more employees (don't forget about human resources!), and more - we think there are video types that can fit all of these needs.
Contact us to get started on your next video project today!
Don't Take Our Word For It
Hear From Our Clients
“The Customer Story is a great partner in producing video content. High-quality work and total professionalism is the name of the game.”
Kevin Dooley
Rackspace
“I loved working with Jacob and the Customer Story team. Jacob is extremely responsive, very flexible to change up the shoot at a moment’s notice or jump in to edit the final video. He is always punctual… and ready with ideas on how / where to shoot. I always know I am in good hands with Jacob and have been able to trust him with the utmost of professionalism in front of very high-level clients on a regular basis too. He’s excellent!”
Katie Schenck
Ballyhoo Blue Workshop
“The Customer Story is a phenomenal business to work with! Jacob is easy to work with, provides quality production, and delivers on-time content. I look forward to working with him again.”
Lindsay O.
Epicor Software
Even More Corporate Video Services
Marketing Video Production
At The Customer Story, our video marketing production capabilities help our clients reach their marketing goals in powerful and effective ways. Using creativity, expertise, and business knowledge, our team of experienced professionals can create engaging videos with high production values that will captivate your customer base.
Explainer Video Production
One of the most common video types we get asked about are explainer videos. Most companies could benefit from a video that succinctly and effectively describes their product and capabilities.
We understand the importance of getting your message across quickly and in an engaging way.
Animation Video Production
If you're looking for something a bit more creative - animation video is the perfect solution. With an animated corporate video, the possibilities are endless. We can create any type of video to meet your goals and needs. From short 2D explainer videos to full 3D animation masterpieces - our animation partners have you covered!
Sometimes our clients are afraid that an animated corporate video won't work in a buttoned up corporate environment. While every market is different, we have found that animated videos provide unique and interesting content that audiences enjoy viewing.
Training Video Production
We've all seen those cheesy training videos from the 90s, right? At The Customer Story, our corporate training videos are nothing like that. We are a video production company that takes corporate video seriously (and creatively) and that applies to training videos as well.
It is important to entertain and engage the audience, while also getting the important information across in a retainable way.
Promotional Video Production
Promotional videos are used to promote a product or service, announce an event, getting people excited about something or simply to showcase the best features of your business. Every promotional video needs to be unique and creative - that's what we specialize in here at The Customer Story!
Product Video Production
Product videos are a great way to demonstrate a product or service. A video that captures the features and benefits of what you have to offer will help your customers understand it better and make them more likely to purchase from you.
We create videos that show off your products in an engaging way, helping you increase sales and brand engagement. If you are an e-commerce or retail company, our product video team has what it takes to increase sales using video.
Brand Video Production
Your brand is the way that the world and your market sees your company. We are a little biased, but we think video is one of the best ways to put your brand values and essence into the marketplace.
Corporate video productions don't have to be stale, boring, or stuffy. It can match
your
corporate culture and brand identity.
Website Video Production
I don't know about you - but we have been around the block long enough to remember when most businesses didn't have a website (yeah, we're that old). And now, it seems every business has one. Again, we are biased, but we feel corporate videos on websites are going in the same direction.
As the internet matures, customers and clients (and employees) expect video from the websites they visit because it is the most efficient and effective way to communicate your brand, your product and services, your expertise, and more. Don't get left behind.
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