Testimonial Video Production That Builds Stronger Brands
We specialize in creating engaging and powerful customer testimonial videos that build brands, boost trust and increase sales.
Our team works closely with your brand to capture the stories and experiences of real customers through interviews and beautifully produced videos.
How a Customer Testimonial Video Can Benefit Your Brand
Customer testimonial videos are an effective way to build trust with your audience and showcase the value of your product or service. They offer a personalized perspective on why customers choose you over competitors and the benefits they experience from working with you. Testimonial videos also give potential customers an authentic look into how others are using your product and what they think of it.
The reason customer testimonials are so effective is that the customer, not you, is marketing the product. We can sell our own products until we are blue in the face - but do you want your prospects to actually listen? Try a video testimonial.
How The Customer Story Creates Great Customer Testimonial Videos
At The Customer Story, we know how to craft powerful stories from customer testimonials. There are a few key guidelines we follow when we create testimonial videos for our clients that we believe drive great results:
Be Authentic. The reason a customer testimonial video works is because the viewer believes that the customer is sharing their real opinion. It's what we call social proof. Which leads us to our next point...
Don't use a script. At The Customer Story we have done hundreds, if not thousands, of interviews and time and time again we find that a script destroys the authenticity of the testimonial video.
Tell a good story. Humans are storytellers - and we love listening to good stories. What makes a good story? A beginning, middle and end. If you use good story telling techniques (we consider ourselves experts at this) your customer testimonial video will be great.
Where Should I Use Customer Testimonials?
There are actually quite a few options of where in the funnel your testimonial video can live. You can use a traditional testimonial video at the bottom of the funnel when your sales team is trying to close a lead.
But don't shy away from top of funnel placements either? How about a compilation of testimonial videos in one short, engaging piece? Feel free to contact us and we'd be happy to brainstorm ideas on how to leverage your testimonial video to its fullest potential within your marketing strategy.
Our Testimonial Video Production Process
When beginning a new customer testimonial video production, our team works to ensure that the story is tailored specifically to your brand’s goals and objectives. We are with you for the entire process. Below is the typical testimonial video production process that we follow when creating a customer testimonial video:
1. Planning & Strategy: We work closely with your brand to understand the objectives of your testimonial video production, target audience and desired outcomes.
2. Filming & Interviews: Our highly professional team then works on-site (or virtually) to conduct interviews and capture meaningful responses and the customer’s story. Our film crew will capture b-roll and great video content.
3. Editing & Post-Production: Once the footage is captured, our editors work to bring the story to life with beautiful transitions, music and sound design. We take the interview footage and craft a short, engaging and convincing testimonial video.
4. Delivery & Optimization: The final testimonial video is delivered in digital format for publication on your website, social channels or other online portals. We can also create social media optimized versions of the the video testimonial as well. We'll be sure to discuss those options as we move through the testimonial video production process.
From the Blog
Why testimonial videos just work
Testimonial videos harness a unique power—the ability to tap into the psychology of trust and social proof. In an era where consumers are more discerning than ever, the opinions and experiences of the... ...more
Testimonial Video Production
August 24, 2023•4 min read
Testimonial Video Distribution Strategies: How to Reach Your Target Audience
At our company, we have found that there are several effective customer testimonial video distribution strategies that businesses can use to maximize the reach and impact of their videos. ...more
Testimonial Video Production
July 31, 2023•12 min read
Mastering Lighting for Testimonial Video Production
Lighting serves as a key player in setting the mood, emphasizing facial expressions, and captivating attention in testimonial videos. But to truly appreciate the role of lighting, it's worth understan... ...more
Testimonial Video Production
July 18, 2023•13 min read
No Passport Required
We provide our testimonial video production services to clients all over the world and our goal is to make the process of capturing amazing, high quality client testimonials easy.
Whether you need to capture remote testimonials, on location testimonials, or event testimonials, our team can handle all aspects of the customer testimonial video production with no added travel costs, and without the need of someone from your team traveling. Get great content at a great price. Contact us to learn just how simple we make it!
What Do Customer Testimonial Videos Cost?
We understand that for a lot of companies, corporate videos feel costly and expensive. At The Customer Story, we strive to provide transparent and up front costs to our clients.
We provide inclusive estimates with flat rate pricing so there are no surprise. A typical testimonial video production for us is usually in the $5,000 - $15,000 range, depending on scope.
Our Work
Blogs, case studies and other written content are a great first step in content marketing, but if you are leaving out video testimonials, you are missing a great opportunity.
According to Forbes Insight, 59% of senior executives would rather watch a video than read text.
Videos lead to brand awareness.
65% of those who view a video end up visiting the vendor’s website.
Brand awareness leads to sales. 50% of people who view an online marketing video end up making a purchase.
Check out a past customer testimonial video production to see for yourself.
Don't Take Our Word For It
Hear From Our Clients
“The Customer Story is a great partner in producing video content. High-quality work and total professionalism is the name of the game.”
Kevin Dooley
Rackspace
“I loved working with Jacob and the Customer Story team. Jacob is extremely responsive, very flexible to change up the shoot at a moment’s notice or jump in to edit the final video. He is always punctual… and ready with ideas on how / where to shoot. I always know I am in good hands with Jacob and have been able to trust him with the utmost of professionalism in front of very high-level clients on a regular basis too. He’s excellent!”
Katie Schenck
Ballyhoo Blue Workshop
“The Customer Story is a phenomenal business to work with! Jacob is easy to work with, provides quality production, and delivers on-time content. I look forward to working with him again.”
Lindsay O.
Epicor Software
Think Outside The Box
We firmly believe that the best people to market your technology products, services and/or software are your customers. The authenticity that customer stories provide is impossible to match with any other asset.
Close deals faster, super-charge your video marketing strategy, and connect with your future clients through testimonial videos from your happy and satisfied clients!
How to Choose Between Video Production Companies
When starting a new video production, there are a lot of companies to choose from. We get it. Some things that may help you choose:
Do they have case study videos for themselves? If they truly believe in what they are selling, shouldn't they be using it themselves? Here is a great one a client did for us recently.
Do they use up-front or flat-rate pricing? The cost of video production can often have lots of surprises. Make sure you know what you are paying for before locking in.
What is included in the service? Every production company is different, so be sure you ask. For us, we are a production company that helps in the whole process - from crafting interview questions, conducting a pre-interview calls, preparing the customers for the shoot, capturing great interviews, great b-roll, all the way to the video editing process.
No matter the size of your company, we want to help you promote your business and close more deals. We are testimonial experts and can help you craft effective and engaging videos.
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