For over 39 years, Chong Chong Jewelry Group has thrived and expanded, even in the face of economic downturns and challenges. Our continued success is rooted in an unwavering commitment to our core philosophy of Quality, Efficiency, Innovation, and Permanent Promise.

This journey began 42 years ago when Richard Wei, a young college student working part-time in jewelry sales, discovered the art of polishing cubic zirconia. Inspired by this craft, he decided to open a factory with his wife, Lily Wei. Together, they faced numerous struggles to get their business off the ground, but their perseverance and determination prevailed. Today, thanks to the unwavering support of loyal employees—many with the company for over a decade—Richard continues to lead the business with the same dedication.