Pay-Per-Lead vs. Pay-Per-Click: What's the Best Option for My Law Firm?
How To Reduce Lead Cost For Your Law Firm, needs to be posted
Leads should Generate new clients- they're a good investment. However, not every attoney gets the same revenue-cost ratio from leads. Some of that ratio depends on the leads themselves but that's not the whole picture.
As Provider of pre-qualified, real-time practices often hold lawyers back from making the most of each lead They get. with taht in mind, we've put together this brief article about how to reduce costs and hopefully get a higher revenue-to-cost ratio.
Whats Goes Into your Total Cost Per Lead ?
The First Step Toards Lowering Costs is Understanding them.To do this you'llhave to outline the details of a typical lead.
Your main spend will Probably be non-billable hours here. You might also have some miscellaneous cost or advertising Costs. It all Depends on now generate the leadsfor your firm.
The key here is collecting data. Those data could be reciept for lunches,ticketstofundraisers,or marketing services invoices.The more comprehensive you areabout recording the cost for your firm and liking them to revenue , the better you'll be able to plan for the development of your buisness.
One of the main reason that law firms grow with our services at leagal loctor in that they get predictiblity in bothcost and nuber of leads generated. It doesn't have to replace your other practices, but buying leads online can be excellent stablizerin term of planning and cash flow. Give us a call anytime to see how it might fit in with your unique buisness.
Identifying your Biggest Costs.
Patterns should be start to emerge after you have some data in front of you. If it still look like a mess , they organizing cost into separate categories. Here are some examples:
● In-Person networking.
● Online advertising and marketing
● Client intake (non-billable hours)
● Leads follow-up
● New lead contact Procedures
●Initial consultatio.
Some Resources That Might Help include your Previous years taxes and your accounts. If some of the data you want isn't readily available ,Such as estimates of how long certain process take, you might want to ask your employees. Another tip it to keep detailed sample records, then extrapolate your average costs from that. Your accountant might also be able to help.
The more specific you get ,the more useful your analysis will be. A divide-and-conquer method might save time-that is quickly summing up a few big categories and deeper into the costliest ones .
At the end of this process, you should have a shortlist of categories and the business cost associate with each.
Streaming lead Procedures.
Once you identifying your biggest costs, you should have your work cut out for you. Look for opportunities within each cost category to spend less and get the same result.
For example , you might have a staffing issues . Some Processes don't require a lot of experience . if you have your highest -paid people working on data entry, you might want to think about switching things around.
Automating Data collection.
Speaking of data entry, one of the biggest opportunities to streamline lead processing is through automatic data collection and integration. This isn't always possible — for example, you can't auto-fill data from a walk-in generated by a local physical advertising campaign.
Still you might be surprised how much you can do automatically. That's especially true of online lead services like over here to legal locator.
Assessing "Legal Leads For Sale" offers.
As we mentioned briefly above, there are different types of legal leads for sale online. You'll want to find one that fits your business, and that usually means looking for at least three things:
● Predictability
● Availability
● Flexibility
Your leads should grow your business. If it seems like the contract provides more value for the seller than it does for you, walk away. There are plenty of options — no need to get locked into something that is less than perfect for your firm.
When you've narrowed down your options to a few choices based on more direct benefits, you might need to make a judgment call. Think about the quality of service, growth potential, and even your first impressions upon contacting the agency. The best option should stand out quickly.
The Legal Locator Approach to Lead Sale online.
Up until this point, we've spoken in general about legal leads services. Here are the specifics that make Legal Locator your best choice:
● We're supported by national scale Marketing and leads generation companies.
● We offer month-to month contracts with no Obligations to continue.
● You can customize the number of leads you receive per month at any time.
●our dashboard management system allow you to see an interact with all leads data in real time.
● Our leads Are pre-qualified to ensure they represent a sincere interest in Legal service.
● Leads are customizable with various filters, such a practice area and location.
● Your Leads are delivered in real-time, as soon as potential client shows interest.
● As the owners of the companion, we assume the risks associated with leads generation and advertising.
● Our professional legal marketing team knows how to generate interest while framing expectations correctly.
Generating Leads That Fit Your Firm
When all is said and done, no agency can(ethically) promise leads that will always convert to clients. What we can promise at legal Locator in That our leads will be fresh, pre-qualified , and fitted to your unique specifications
Better leads reduce costs. You spend less time processing, and, by definition, you get a higher rate of conversion to new clients. Our predictability and flexibility are added benefits, allowing you to plan efficiently over the long term.
Please reach out at any time to schedule your initial consultation. We can also answer any general questions you might have immediately so that you can make a more informed decision. Feel free to contact us online or call today at (888) 312-2953.
