Privacy Policy

Last updated: 25/09/2025

1. Introduction

This Privacy Policy explains how Avocado Marketing & Media Ltd (trading as Review Penguin / AdoubleM) (“we,” “us,” or “our”), registered in England and Wales with Companies House number 16148237, collects, uses, stores, shares, and protects your personal data when you use our website or services.We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy, please contact us at: Email: [email protected]

2. Personal Data We Collect

We may collect the following categories of personal data:

Identity data (name, company name, username, etc.)

Contact data (email address, phone number, postal address)

Financial and transaction data (payment information, billing details)

Technical data (IP address, browser type, operating system, device identifiers)

Usage data (website interactions, browsing history, preferences)

Marketing and communications data (newsletter subscriptions, survey responses)

Cookies and tracking data (Google Analytics, Meta Pixel, and other technologies)

3. How We Collect Data

We collect data in the following ways:

Information you provide directly (through forms, registrations, or correspondence)

Automated technologies (cookies, analytics, server logs, pixels, and tracking tools)

Third-party services (payment processors, advertising partners, analytics providers)

Public sources or business directories

4. How We Use Your Data

We use personal data for the following purposes:

To provide and manage our services

To process transactions and payments

To communicate with you (support, updates, marketing, promotions)

To personalize website experience and improve functionality

To conduct analytics and research

To comply with legal and regulatory requirements

To protect our business, users, and website security

5. Sharing Your Data

We may share your personal data with trusted third parties, including:

Payment processors and financial institutions

Analytics and advertising providers (e.g., Google, Meta)

IT and hosting service providers

Professional advisers (legal, financial, compliance)

Business partners, affiliates, or successors in case of a merger or acquisition

We require all third parties to respect your data and comply with the law.

6. International Data Transfers

Some of our service providers are located outside the UK (e.g., the United States). When transferring data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).

7. Data Retention

We keep personal data only for as long as necessary to fulfil the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Standard UK practice is to retain customer records for six years after the last interaction or transaction, unless a longer period is required by law.

8. Your Rights

Under the UK GDPR, you have the following rights:

Access to your personal data

Correction of inaccurate or incomplete data

Deletion of your data (“right to be forgotten”)

Restriction of processing

Objection to processing (including marketing)

Data portability

Withdrawal of consent (where consent is the legal basis)

You can exercise these rights by contacting us at [email protected].

9. Cookies and Tracking Technologies

We use cookies, tracking pixels, and analytics tools (including Google Analytics and Meta Pixel) to improve website performance, analyze traffic, and deliver targeted advertising. You can manage your cookie preferences through your browser settings.

10. Data Security

We implement appropriate technical and organizational measures to protect personal data from unauthorized access, disclosure, alteration, or destruction.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date at the top.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Avocado Marketing & Media Ltd
(Trading as Review Penguin / AdoubleM)
Company number: 16148237
London, United Kingdom
Email: [email protected]