122 W-27th St. New York,

NY 10001

122 W-27th St. New York, NY 10001

About Us

Everything you’ll need to transform, under one roof.

Who Are We

FIT HIT is a unique fitness experience that takes you towards your fitness goals while learning useful self-defense skills in a high-energy, fun, and safe environment.


Our A-Team of trainers is knowledgeable and friendly and will help guide you every step of the way.

TRANSFORMATION EXPERTS

Meet Our Transformation Experts

Our A-Team of trainers is knowledgeable and friendly and will help guide you every step of the way.

Matan Gavish

Founder and CEO

A former special forces commander, self-defense expert, and entrepreneur with a passion for empowering individuals through fitness and fight skills.

With over two decades of experience in training professional athletes, law enforcement, federal agents, Hollywood Elite and high profile clients Matan founded FIT HIT to create a safe, supportive space where people can build confidence, strength, and real-world skills.

He believes in combining cutting-edge training with a strong community.

Matan’s mission is to help clients transform both physically and mentally, ensuring they feel strong, capable, and ready for anything life throws their way.

Viktoria Makarova

Coach & Transformation Specialist, FIT HIT

Viktoria Makarova is an elite athlete, professional fighter, and trailblazer in the world of MMA—as the first woman to fight in Madison Square Garden.

A certified nutrition expert and dedicated coach, Viktoria combines her deep knowledge of fitness, fight skills, and nutrition to guide clients through incredible transformations.

Her passion lies in empowering women to unlock their potential, both physically and mentally, through tailored training and expert guidance.

With a career built on breaking barriers and achieving greatness, Viktoria inspires everyone she works with to push their limits and embrace their inner strength.

At FIT HIT, Viktoria isn’t just a coach or nutritionist—she’s a role model who leads by example and is committed to her clients’ success.

Tatiana Firpo

Instructor & Training Manager, FIT HIT

Tatiana has been shaping the NYC fitness community for over a decade, bringing a wealth of experience and an infectious energy to every class she teaches.

Since 2014, she’s mastered multiple fitness modalities, from boxing and strength training to barre/sculpt and training Krav Maga directly under Matan Gavish, making her classes diverse, dynamic, and empowering.

Whether she’s working one-on-one or leading a large group, Tatiana knows how to connect with her clients and help them feel strong, confident, and capable. With expertise in corrective exercise and years of experience managing training programs, she’s committed to helping women achieve their goals safely and effectively.

At FIT HIT, Tatiana brings her passion for fitness and self-defense to empower every woman to transform both inside and out.

Paige Munroe

Coach and Ops Manager

Paige Munroe is a powerhouse instructor and the driving force behind FIT HIT’s operations.

As a former professional athlete and fitness model, Paige knows what it takes to inspire and empower women to feel their strongest—both physically and mentally.

Her classes combine expert technique, high energy, and a supportive atmosphere that helps clients build confidence and push past their limits.

With a deep passion for fitness and self-defense, Paige leads by example, showing every woman that they’re capable of so much more than they imagine.

At FIT HIT, Paige is more than an instructor—she’s a role model and motivator who helps women transform their lives.

Hi! We're A Local Combat-Fitness gym In NYC

Established in 2010, our mission is to help people in Manhattan to get fit, stay healthy and learn how to handle themselves if needed. 

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Our Address:

122 W-27th St. New York, NY 10001

212-213-3196

info@fithit.com

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