Our Story
Founded by Cecil Price in 1978, Price Roofing Co. has been a cornerstone in Amarillo, upholding integrity and quality through decades of industry changes. Our dedication has led to many thousands of successful roof installations and a multitude of repeat customers.
Our Mission, Vision, and Core Values
Mission
Our mission is to elevate the standard of roofing and exterior work through disciplined craftsmanship, clear communication, and ownership of every outcome.
Vision
We seek to set the standard for roofing and exterior work in our markets, building a company people are proud to work for and confident to hire.
Core Values
How We Live, Train, and Coach This as a Culture
Exceed customer expectations.
Make it easy: clear timelines, clear answers, and no confusion.
Treat every home and business like it’s your own property.
Do more than promised. Finish strong and follow up.
Light the way for others.
Lift others up: teach, step in, and share credit.
Lead by example, even if you’re not “the boss.”
Protect the culture: encourage people, don’t tear them down.
Evolve your craft.
Keep learning: new products, better methods, smarter tools.
Improve quality and consistency in every install and repair.
Share what works so the whole team gets better.
Value safety.
Nobody gets hurt on our watch, period.
Use PPE, follow procedures, and speak up when something isn’t safe.
Be fearless about safety: stop unsafe work, call out hazards, and protect the customer, the team, and the public.
Act with integrity.
Do the right thing even when no one is watching.
Be honest about damage, issues, pricing, and what we can or can’t do.
Keep promises and honor warranties without playing games.
Take communication seriously.
Say what you mean clearly and early. No surprises.
Keep customers and teammates updated without being chased.
No gossip. Address issues directly with the right person, at the right time, in the right place.
Embrace extreme ownership.
Take responsibility for results, not excuses.
Leave the site better and cleaner than we found it.
Be resilient: when things go sideways, we stay calm, bring solutions, and follow through until it’s done.
Meet Our Team
Each team member is a third or fourth-generation Amarillo resident, deeply rooted in the community. Our core values are grounded in Christian principles, emphasizing character and integrity. This unique approach ensures that your experience with Price Roofing Co. is exceptional.
Cecil Price
Founder & Veteran Roofer
Managing Partner at Price Roofing Co. with 47 years of experience in Amarillo. Cecil helps homeowners navigate roofing repairs, insurance claims, and storm damage with honesty and expertise.
Charlie Clark
Partner
Managing Partner at Price Roofing Co. Charlie helps homeowners build stronger roofs and lasting relationships across the Texas Panhandle.
Cody Holloway
Partner & Sales Manager
Partner and Sales Manager at Price Roofing Co. With 7 years of roofing experience, Cody offers clear guidance, expert insurance support, and values-driven service.
Marcos Ryan Cruz
Roofing & Sales Professional
With leadership honed in the Marine Corps and business acumen in home improvement, Marcos Cruz offers a customer-first roofing experience in Amarillo, TX.
Gustavo Contreras
Field Supervisor
A key-component to Price Roofing Co.'s success for the past 24 years. Continually raising the bar for quality and consistency by overseeing each shingle installed on thousands of roofs.
Cody Snow
Roofing & Sales Professional
With over a decade in roofing and construction, Cody Snow serves Amarillo and the Texas Panhandle with integrity and clear communication. He guides homeowners and realtors through a simple, stress-free process to protect their homes and investments.
Dustin Oliver
Project Manager
Proud member of the Price Roofing Co. team, Dustin brings a strong commitment to safety, integrity, and service. He values hard work and helps homeowners protect what matters most.
Our Affiliations
We are active members of:
Roofing Contractors Association of Texas (RCAT)
Texas Panhandle Roofing Contractors Association (TPRCA)
Texas Panhandle Builders Association (TPBA)
Better Business Bureau (BBB)
Areas We Serve
Providing expert residential and commercial roofing services across Amarillo, Canyon, Lubbock, and the Texas Panhandle.
Insurance Claims & Evaluations
Dealing with insurance claims can be frustrating, but we’re here to help. Our process ensures:
A fair and objective roof evaluation.
Education on your project scope and options.
No high-pressure sales tactics—just guidance.
"The work was done fast, and it was clear they knew exactly what they were doing. Very professional, kind, and easy to work with. Highly recommend!"
- Aleksandar & Lydia Pobrić
Phone Number: 806-353-3389
Address: 15371 FM 2590 , Amarillo, Texas 79119
Commercial and Residential License Number: 03-0274
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