About Us

At Pet Executive Network we are experienced pet professionals just like you. We started breeding in 2018 under the mentorship of good breeders who have over 20 years experience prior to us starting.

Our team consists of:

Kelley Roznik, MSEd

With over 40 years creating educational content — from wildlife programs to healthcare and AI systems — Kelley combines academic depth & clinical acumen with hands-on breeder experience. As a Licensed Emergency Responder certified in K9 Basic & Advanced Pre-Hospital Stabilization, she bridges the gap between science and real-world application. Her extensive background in clinical IT and AI architecture powers the systems behind the Well Bred℠ CRM and programs — helping breeders turn knowledge into measurable results.

Yvonne Roznik

Yvonne brings deep expertise from the fields of genetics, nutrition, and laboratory analysis. A published DNA sequencing researcher and experienced canine and equine AI tech, she translates scientific data into practical feeding and breeding strategies that elevate animal welfare and breeder success.

Her analytical insight ensures every Well Bred℠ resource is grounded in credible, science-backed methodology.

Our Mission:

To empower dog breeders and pet professionals to achieve the Well Bred℠ standard through science-backed education, practical technology, and a supportive peer community.
We unite the expertise of an animal scientist, a canine nutrition analyst, a nurse, and an instructional designer to deliver curricula, tools, and mentorship that elevate breeding programs ethically and sustainably.
By leveraging AI automation and data-driven insights, we streamline operations, simplify record-keeping, and create more time for what matters most—raising healthy, resilient dogs and educating the families who love them.

Our Goals:

Advance breeder excellence: To help every breeder move from good → better → best by integrating ethical standards, scientific rigor, and measurable results.
Simplify the business of breeding: To provide an all-in-one CRM and AI ecosystem that automates administrative work and enhances client communication.
Strengthen the breeder–buyer relationship: To offer continuous consumer education to reduce misinformation and support lifelong pet well-being.
Foster collaboration and recognition: To grow a nationwide community of verified Well Bred℠ breeders who share knowledge, mentorship, and accountability.
Champion humane outcomes: To reduce shelter surrenders by empowering responsible breeding practices and informed pet ownership.

What we offer:

Your Success, Scientifically Supported

At Pet Executive Network, your success is our purpose. We equip breeders and pet professionals with science-backed strategies, AI-driven tools, and expert mentorship—so you can grow ethically, efficiently, and sustainably under the Well Bred℠ Standard. Every resource we create is designed to help you raise healthier litters, build trust with clients, and create a long-term impact on animal welfare.

Expert Resource Pool

Learn directly from recognized experts and real-world professionals in animal science, breeding, business management, and technology.
Our network combines over 20 years of collective experience across key disciplines—

Micronutrient composition for breeding sires & dams
Breed planning for optimal reproductive success
Social media growth (from TikTok to Meta)
CRM automation & data-driven business management

Whether you’re refining your nutrition protocols or building your marketing funnel, our experts guide you with actionable, proven insight.

Community: The Pack Exchange

Join a growing community of breeders and pet business owners who are redefining what it means to be Well Bred℠.
This is your network of collaboration and mentorship—a space where you can share experiences, troubleshoot challenges, and celebrate wins. Every voice matters, and every breeder belongs.

Tailored Technology for Breeders

Our platform is more than software—it’s your digital ecosystem for managing a modern, ethical breeding program.

Use our standard templates for simplicity or customize the CRM for your unique workflow.
Automate repetitive administrative tasks with AI-enhanced tools, freeing your time for hands-on work with your dogs.
Integrate client communication, recordkeeping, and education into one platform—so you can scale without sacrificing quality.

ARE YOU READY TO LAUNCH?

Let’s identify where you are and where you want to go.
Take a moment to answer these quick questions—your responses will help us tailor your strategy session and show you exactly which Well Bred℠ tools will move you forward fastest.