She started her company because, like so many other women, she was looking for an alternative to bleaching with permanent hair dyes and the rinses and that weren’t giving her the vibrant popping color that I so badly wanted yet without the harmful chemicals. She created a Rockstar in a Jar!

Electra has realized through her own bootstrapping experience that there were many other product based businesses that lacked the proper knowledge on how to build a solid foundation of building their brand when going from the kitchen to the warehouse. She was reminded of how confused, lost, and frustrated she was trying to obtain resources but only able to utilize the breadcrumbs here and there. She remembered through her escapades of trying to go to conferences, joining different masterminds that do not necessarily cater to product based businesses, and trying to read books; that there aren’t many resources out there that truly shed a light on the huge differences such as automations, systems, SOP’s, analysis when it comes to true inventory of products, and more.