Connect With a Broader Audience for Your Business by Changing How You Deliver Your Message

Flocabulary

Alex Rappaport and Blake Harrison launched a campaign in 2004 to bring lessons to students in the form of rapping. Their business is called Flocabulary and they make videos to help you understand concepts. From social studies to banking, they have you covered. Teachers can purchase a yearly subscription, as well as schools, for a fairly low rate. It’s not only children that are learning, it is adults, too. We all need a refresher from time-to-time and it helps when it is easy to understand. Take a look at their video on banking and saving money.

How your audience understands

There are three different ways of learning; visual, auditory and kinesthetic, visual being an important part of today’s society. With websites like YouTube and vine, it is easy to get across to those visual and auditory learners. Some people respond better to watching a video than reading it. If you meet a kinesthetic group of people, throw something at them and get them to do it themselves, they will understand better. Have an auditory learner, just talk it out with them. For auditory learners, make them a tape and have them listen to it or maybe show them a video with audio descriptions. Don’t forget that, if the person is visual, give them charts, graphs and anything else they can see.

Your IT can be a major part of reaching out in different ways to different learners. You don’t just have to resort to the written word on a website or e-book; you can use audio-visual equipment and platforms to connect with learners and potential customers, or offer apps and website forms that let kinesthetic learners get information to do it themselves! At Remote Technology Services, we can help you find innovative ways to include technology in your environment to reach out to all types of learners.

Grasping All Markets

Oddly enough, this lesson translates into proper search engine optimization (SEO) techniques. You wonder how it is that people’s websites are on top, compared to yours, on the Google search. The Google bots troll through the web every day to pick up new and exciting information. This is information is from everything; videos, audio, written content and images. Anything placed in the web, a bot has gone through it. There are different scores for different media and they all come together when building your SEO score.

Growing Your SEO Score

There are many ways of growing your score, and they all make an impact. Having a wide range of media is important when building the proper website. But be careful, there is such thing as the right amount. Google takes a lot into consideration and, because this can be a problem, you should be doing the following: