Search Engine Optimization

One of the best ways to get the best leads for your attorneys over time is to implement an effective search engine optimization strategy. Using SEO on your website means your firm will show higher in organic search results so people can find you. This long-term lead strategy will bring in more leads if you do it consistently and according to best practices.   SEO involves inserting keyword phrases in your website content. Link building is significant for SEO results. Link building with authoritative websites will make your site look better in Google’s eyes, which should increase your search ranking.   If your marketing company handles SEO correctly, this strategy can set the table for long-term legal lead success by bringing traffic to your site that you do not pay for. In addition, putting essential keyword phrases in your site’s title tag, meta description, and content will make your site a legal authority in your city.  

Pay-Per-Click Advertising

Another trusted and reliable way to get legal leads for attorneys is PPC advertising. You only will pay for the lead if someone clicks on your legal advertisement online. Google Ads is one of the most popular ways to create more legal leads from people looking for legal assistance.   This type of PPC marketing strategy uses paid ads on Google, Facebook, and others to put your firm in front of people looking for services in your niche. For example, if you are a personal injury lawyer in Miami, you might pay for legal ads on Google with keywords such as ‘best car accident lawyer in Miami.’ It is wise to focus on local search results for legal leads because most attorneys focus on their home city.  

Website Content

Adding informative legal content regularly to your website and social media channels is a vital way to get more legal leads. If possible, your legal writers and attorneys should add new content to your blog and website several times per week. Answer common legal questions that people have in your community and your site’s reputation will rise. Google also will notice if your site provides high-quality content and will reward you with a higher rank. 

Website Optimization

Every legal strategy should start with your website. It is unhelpful to generate legal leads for your site if visitors do not contact you. Some of the ways to optimize your site for legal leads include:  

● Use easy-to-understand content on your site, not legalese

● Make your content more visually appealing by using short paragraphs, subheads, and bullets

●  Add plenty of informative videos and images

●  Put a call to action above the fold of every page

●  Do not make pages too long, and emphasize value over the length   Further, you should customize your calls to action. Years ago, CTAs were generic with such phrases as ‘contact us now.’ Today, your website can determine who the visitor is, where they live, sites they have visited, whether they have visited before, and if they are a current client. A dynamic CTA can alter the text based on who the visitor is. As a result, a dynamic CTA is much more likely to result in a higher quality contact.  

Legal Reviews

No matter what kind of business you have, your online reputation can make or break you. While you can pay for legal leads, there is nothing you can do to buy a good legal reputation. You have to work hard at it.   First, ensure that your attorneys provide clients with the best services they can. Then, if you work tenaciously for your personal injury clients and get them fair settlements, you can ask them for positive reviews to post on your site, Google, Reviews, Avvo, and more.   What happens if you have a dissatisfied client? This does not always mean your online reputation will suffer. What matters the most is how you handle it. For example, if you get a bad review on Google Reviews, the best way to deal with it is to respond online professionally and kindly. Then, follow up with the person privately to rectify the situation. Showing empathy and understanding when there is a negative review can keep your online reputation in good standing.  

To get legal reviews, you need to ask for them. Every time you complete a case successfully, ask the client for a testimonial about your services. You also should develop an email strategy to regularly contact past clients to get a steady stream of good reviews. You can get more legal reviews if you add a link to each review site your firm is listed on. You want to make it as easy as possible for clients to give you a good review.  

Pay-Per-Lead Generation Services

Another way to augment your lead generation is to use a per-per-lead service. Paying for legal leads means setting a budget and getting a certain number of leads for that money. For example, you can get paid legal leads for auto accidents, truck accidents, medical malpractice, product liability, etc.   It is essential to research the marketing company you pay for your legal leads. Remember, your lead will usually be provided to more than one attorney, so you must do your best to stand out from other attorneys.

Hire A Digital Marketing Expert With Proven Law Firm Results

We understand if everything listed here seems too much to take on. That is why hiring a skilled legal marketing firm is wise to help your firm get the most legal leads.   Also, getting your site high in the local search rankings can take time and effort. But with an SEO for lawyers expert, you can focus on your legal work and let us handle the marketing. Talk to Legal Locator today to get started on your legal lead strategy.