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Recent Work

Enterade

Industry: DTC Medical

Challenge: The Entrinsic Health team was looking to sell Enterade to Nestle and the deal failed due to financial uncertainty at the start of COVID-19. Rather than waiting to resume discussions, the Client wanted to grow the business internally in 2022 with strict Revenue Targets of achieving:

- $4MM in Annual Sales

- Return on Ad Spend of 1.37x

- Customer Acquisition Cost @ 30% of LTV

Content: Graphics, Videos, and Blogs

Channels: Meta (FB/IG), Google, and ConnectedTV

End Result

- Achieved ROAS @ 1.66x

- Achieved CAC @ 22.85% of LTV

- Achieved $5MM Annual Sales

How To Manage A Small Law Firm

Industry: B2B Legal

Challenge: The HTM Team was struggling keep up with growth rates in due to the iOS14 update and ad fatigue at the audience and creative campaign level. The we’re lost and wanted to align on a marketing funnel that worked with their business model, by implementing:

- Prospecting Campaigns for Lead Magnets

- ReTargeting Leads for Program Sign Ups

- Dynamic Creative Ad Units for Testing

Content: Graphics, Videos, and Lead Magnets

Channels: Meta(FB/IG). Google, and LinkedIn

End Result

- Reduced Cost Per Lead from $46.08 to $21.25

- Increased Lead Volume by 177.27% while reducing cost by 53.88%

- Reduced CAC from 45% to 20% of LTV

MOD Bikes

Industry: DTC Consumer Product

Challenge: MOD Bikes has a retail location in Austin, Texas and wanted to expand their sales across the continental United States through their ecommerce store. At the time they were facing a 1.27x ROAS on their Meta Ads and needed to achieve a minimum of 1.5x to become profitable with the goal of reaching 2x ROAS by the end of 2022

- Segment Product Offerings by Customers Personas

- Leverage Meta to Create demand and Google Search to Capture demand

- 3 Month Testing Plan to determine Hero Product and Initial Offer

Content: Copy, Graphics and Videos

Channels: Meta(FB/IG), and Google (Search)

End Result

- Increased ROAS from 1.27x to 1.93x after Initial 30 Days Post Onboarding

- Closed out the year with a Blended ROAS of 2.5x Avg

- Achieved Blended CAC @ $265 in July of 2022

- CAC was ~10% of Customer LTV leading to Profit Scaling Margin

- Profitably Increased Ad Spend from $10k to $20k Monthly

Acton ADU

Industry: DTC Construction

Challenge: Acton ADU is based in California and provides Accessory Dwelling Units builds to a mix of Customers, but can only services certain Neighborhoods due to Municipality Permitting Laws. While they already had a successful Funnel driving to Webinars, Acton wanted to reduce their Cost per Lead from $150 to $100 to scale their digital Acquisitions

- Segment their Main Customers into 3 Persona Types

- Leverage Meta as Main Channel to Reach all ICP(s)

- 3 Month Testing Plan determined Top Creative/Persona to Scale

Content: Graphics, Videos, and Webinar

Channels: Meta(FB/IG), Programmatic, and E-mail

End Result

- Reduced Cost per Lead from $150 to $90.06 within 90 Days of Onboarding and closed the year with CPL below $50

- Increased Net Volume of Leads Captured with No Ad Spend Increase

- Increased Quality of Traffic leading to Pipeline & Conversion Rate Efficiency

- Prior to Onboard Webinar to Open Deal Conversion Rate was 8.33%

- Post Onboard Webinar to Open Deal Conversion Rate is 12.50%