Proposal: Comprehensive Digital Solutions  

1. Executive Summary

In today’s competitive market, a professional and integrated digital presence is essential. This proposal outlines a strategic plan for you to build a modern, mobile-responsive, SEO-optimized website, implement a fully branded CRM system, and establish a smart domain and hosting setup. Our comprehensive solution is designed to automate marketing, facilitate client engagement, and streamline internal operations — all while providing an engaging user experience and scalable growth potential.

2. Scope of Work


Website Development:


Pages & Sections (Modeled on choice)

1.      Homepage

·         Hero banner with branding and call-to-action

·         Search functionality (integration)

·         Featured communities or listings

·         Testimonials

·         Quick lead capture forms

2       Search (IDX Integration)

·         Advanced MLS search

·         Map and filter views

·         Save favorites, alerts for new activity

3     Communities

·         Individual pages for each major neighborhood/area

·         Lifestyle info, schools, highlights, and listings

4 Services / What We Do

·        List of services or products

·        Descriptions and benefits

·        Pricing (optional)

5 Testimonials / Reviews

·         Customer feedback

·        Case studies or success stories (optional)

6       About

·         Agent bio, mission, credentials

·         Video intro (optional)

·         Social links

7 Blog / Insights / News

·        Helpful articles, updates, or industry insights

·        Boosts SEO and shows expertise

8 FAQ

·         Common questions answered

·        Helps reduce repetitive customer inquiries

9.      Legal Pages

·        Privacy Policy (required for most websites)Terms & Conditions

·        Cookie Policy (especially if using analytics or tracking)

10 Contact

·         Easy-to-use contact form

·         Phone/email integration

·         Google Maps location embed

11 Many More (As per the Requirements)

Additional Features

  • Mobile Responsive Design

  • SEO Optimization (On-page for all pages)

  • IDX/MLS Feed Integration

  • Email Marketing Integration

  • Lead Capture + CRM Compatibility

  • Optional Live Chat

  • Social Media Icons + Feeds

  • ADA Compliance (basic accessibility)

  • Google Analytics Setup

CRM System Implementation

A. CRM Foundation & Custom Branding
·         Custom domain setup (e.g., crm.abvdefgh.com)

·        Business branding throughout CRM (colors, logo, icons, headers)

·        Dashboard customization for different user roles (admin, agent, assistant)

B. Calendar & Scheduling

·         Smart calendar booking links for Guadalupe and agents

·        Automated reminders (email/SMS) for booked appointments

·        Calendar integrations (Google, Outlook)

·        Round-robin booking for multi-agent availability

C. Funnels, Forms & Surveys

·         Funnel: For home valuation and seller leads

·        Funnel: For new home inquiries

·        Custom Forms & Smart Surveys: With logic branching, tags, triggers

·        Open house check-in forms

·        Post-showing feedback forms

D. Template Library Creation (Full Package)

We will build and install a complete suite of professionally branded templates, including:

1.       Email Templates:

·         Buyer/Seller lead follow-ups

·         New listing announcements

·         Open house invites

·         Testimonial and review requests

·         Monthly newsletters

2.       SMS Templates:

·         Appointment confirmations

·         Quick lead follow-ups

·         Showing alerts

·         Nurture check-ins

3.       Landing Page Templates:

·         Lead magnets

·         Free home valuation

·         Buyer interest forms

·         Referral program pages

4.       Form & Survey Templates:

·         Buyer intent

·         Seller goals

·         Post-close satisfaction

5.       Social Media Content Templates:

·         Canva-ready post templates for listings, tips, reviews

·         Caption templates for promotions, events, holidays

6.       Follow-Up Sequences:

·         New lead sequences (text + email + tasks)

·         Drip campaigns for cold leads

·         Long-term nurture for past clients

·         Anniversary / birthday / milestone templates

E. Communications & Phone System

·         2-Way SMS & MMS via custom number

·        Phone Call Setup: Inbound/outbound calling inside CRM

·        Voicemail Drops: Auto-send voicemails if calls go unanswered

·        Trigger Links: Tag or trigger actions based on user clicks

·        Live Chat Widget: For website integration

F. Automation Workflows

·         AI-powered lead engagement (auto-respond, tag, notify)

·        Drip sequences for buyer, seller, and cold leads

·        Missed-call text back automation

·        Internal alerts to agents based on actions taken

·        Task assignments and follow-up deadlines

·        Referral workflow tracking

·        Requests with smart triggers

G. Team, Client & Agent Management

·         Agent dashboards with lead assignments

·        Permissions and access control for assistants/admins

·        Contact profiles with tags, notes, communication logs

·        Task and appointment assignment by pipeline stage

·        Team performance dashboards and tracking

H. Marketing & Campaign Tools

·         Email Campaign Builder: Drag-and-drop editor

·        SMS Campaign Scheduler

·        Social Media Scheduler: Auto-post to IG, FB, and LinkedIn

·        Reputation Management: Review requests, Google/Zillow integration

·        AI Content Writing Support: For fast email/SMS drafting

·        Lead Source Attribution for accurate ROI reporting

I. Mobile CRM Access

·         Full Go High Level app setup for mobile lead handling

·        Access to calendar, SMS, calls, tasks, and pipelines

·        Push notifications for lead activity and communications

J. Reporting & Analytics

·         Dashboard reports: call volume, appointments, lead conversion

·        Funnel analytics and abandonment tracking

·        Agent performance insights

·        Email/SMS open and reply rates

·        Review and reputation tracking

Additional Features

  • Custom domain and branding

  • Smart calendar & scheduling with reminders

  • Funnels, forms, and surveys with logic branching

  • Email, SMS, landing page, social media content templates 2-way SMS, phone integration, voicemail drops, live chat

  • Automation workflows for lead engagement, tasks, notifications

  • Agent dashboards and permissions

  • Marketing campaign tools with AI content support

  • Mobile app access and push notifications

  • Reporting and analytics dashboards

CRM System Implementation

Domain Selection:

·         Research and recommend a domain that reflects Lupe Giles Realtor’s brand and market

·        Register domain and configure DNS settings

·        SSL certificate installation for secure browsing

·        We'll verify availability and register the chosen domain.

Web Hosting:

·         Reliable, high-performance hosting optimized for real estate website and CRM

·        Setup email accounts with custom domain

·        Ongoing monitoring for uptime, security, and support

Additional Features

  • Domain name research, recommendation, and registration aligned with branding

  • DNS configuration and SSL certificate installation for security

  • Reliable web hosting setup optimized for website and CRM performance

  • Business email account creation using the domain

  • Ongoing domain and hosting monitoring and support

Integrated Project Timeline


The integrated project timeline is estimated to span a total of 6 to 8 weeks, covering all key phases of development and implementation. It begins with a one-week Discovery and Planning phase to establish project goals and requirements. This is followed by Website Design and Mock-ups, which will take approximately 1 to 2 weeks. Website Development is expected to last between 2 to 3 weeks, after which IDX Integration and Testing will be completed in one week. The next phase includes CRM Setup and Branding, scheduled for one week, along with Funnel and Template Creation, also taking one week. Automation and Workflow Testing will follow, lasting another week. Finally, the project concludes with a one-week period dedicated to Training and the Final Launch.

One time Investment Summary


One time cost for website design and development $3,500, for as mentioned the detailed scope and complexity of the project.

One time cost for setting up a complete “Go High Level” CRM system development $4,500, as mentioned the detailed scope of project.

One time cost for logo design $500, compatible with the scope of project.

One time setup fee for SMS Automations, ⁠AI employee and ⁠Email/SMS marketing etc. $700.

One time setup fee for ⁠SEO optimization $450.

One time setup fee for Domain & Web Hosting $350.

Total One-time Initial cost of the complete project as per the Scope mentioned in the proposal $10,000.*

Contact Us

Call us at: (480) 721-0807

Mail us at: [email protected]

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