Going Credit Card Crazy: Protect Your Customers During the Holidays

How it happens

Credit card fraud is common in today’s world and can happen in a number of different ways. Whether it is a hacked computer system or a pocket sized skimmer, thieves will go the distance to get what they want. Some of these ways can happen via ATMs and credit card machines, picked pocketed or online. As you can see, the most common way is through technology, and the latest way is malware infections.

Malware is like a virus; it takes over your computer and can access information and take control of your systems. Without you noticing, malware on a register can sneak its way into your databases and infect an entire networks worth of computers. It’s not forgiving and doesn’t care about you. It can infect multiple point of sale systems that are connected to the same network. Ask Bebe (pronounced bee bee) how it affected them.

The Breach

Bebe, a clothing retailer, has been a central point to a pattern of credit card and information theft. Not knowing if the collecting has started since mid-November, or earlier, it is recommended that if people used a card there, that they contact their bank and see if they have been hacked, themselves. Some people will be issued new cards.

This is more than just a simple problem of credit card issues; it affects the entire chain and gives them a bad reputation. Having a malware breach on a business’s computers is never good for sales, especially around the holiday season. This kind of news can cost you thousands, even hundreds of thousands of dollars in lost sales and a stained reputation.

What can you do?

As a business, there is a lot you can do to help your customers be informed and feeling safe while shopping with you. Don’t get stuck in a PR conflict and the media shooting questions at you. Here are some steps you can take: