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Forward Foods – Detour Protein Bars
Overview:
Forward Foods, LLC, the parent company of Detour Protein, is one of North America’s most respected protein bar brands. Designed by an Olympic silver medalist, Detour invented the modern high-quality, great-tasting protein bar — selling over 400 million bars since 2002.
Manufactured in state-of-the-art facilities in the U.S. and Canada, all products are independently certified for ingredient safety, process control, and quality.
Overview:
Non-GMO and gluten-free
Made with clean, simple ingredients — nothing artificial
High-quality whey protein for muscle building & recovery
More than 10 delicious flavors in full-size & snack-size bars
Perfect as an on-the-go snack or meal replacement
Target Market:
Fitness clubs & gyms
High-end grocery stores
Health & nutrition shops
Convenience stores
Health Benefits:
Market Potential in China:
China’s snack bar market doubled between 2008–2012, with steady 9% annual growth expected.
Growing demand for healthy snacks & protein products.
Southern & Eastern China remain the largest markets.
Looking for Partners:
Supports lean muscle growth
Helps curb hunger and maintain a healthy weight
Speeds up recovery after workouts
Provides all essential amino acids (whey protein is a complete protein, unlike soy)
Forward Foods is seeking strong distributors to expand Detour’s presence in China and help bring these healthy, great-tasting protein bars to more consumers.
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