However, there are many more agencies out there that cannot meet this standard. If you are working with an agency paying a high monthly retainer and not seeing the results you deserve, a PPL model may be your answer.

Often, we find that retainer models are either hopelessly complex or disadvantageously inflexible. In such cases, even the largest firms could benefit from using pay-per-lead: a simple, intuitive model that lets attorneys instantly react to changes in demand for new cases.

The caveat here is that you need a quality pay-per-lead service. Please don't just shop around for the cheapest option. Quality pay-per-lead firms are just as reputable and stable as the best retainer-based services. Cheap versions of either model are generally just not worth your time.

Convenience

In terms of convenience, pay-per-lead and retainer offer similar services. They usually both email and/or text your leads directly to you in real-time.

Retainer services might seem straightforward, but that's often because they're more familiar. Pay-per-lead is easier and more convenient once you've worked with it for a short period of time.

Cost

When comparing to the many agencies that do not understand how to deliver quality results to law firms, pay-per-lead has a lower cost than a retainer service. This is because your utilization ratio is likely to be higher over time.

For example, consider a divorce practice with a marketing agency on retainer. Divorce tends to have seasonal volume patterns so it’s possible that the law firm isn’t getting the most of the leads being generated if they don’t have a robust follow-up system in place. During the part of the year when business is pouring in, some of the leads are left untouched — but the firm is still paying for them. This increases the total cost per useful lead.

Dependability

You might think that retainers are more dependable. However, most pay-per-lead services offer the same reliability without the restrictive scheduling that comes with retainer-based services.

When it comes right down to it, it's about service: quality vs. model. We offer a quality of service that matches or exceeds that of any retainer-model agency — we just happen to offer a different model of service.

Stability

The legal profession does not have to be feast or famine. We believe that the pay-per-lead model actually helps our clients stabilize their businesses by being more flexible.

Even though we do send out a predictable number of leads every month, we make a point of having leads ready when our clients need to scale up. We do this by running high-value, competitive advertising campaigns and maintaining permanently positioned websites. We are always capturing traffic and always generating leads.

This is similar to how retainer models work. We just don't ask you to subscribe to something you don't need.

Contact Us For More Information

You'll see arguments for retainer services that talk about predictability, stability, and so on. They're often talking about quantity.

What's the point of a predictable, inflexible quantity? Wouldn't you rather have leads that are predictably good and useful — and have the exact quantity you need? That's what you get with a high-quality pay-per-lead service.

Pay-per-lead is good for people seeking lawyers; they get immediate attention. It's good for your business; you can buy what you need when you need it. Contact us today at (888) 312-2953 or click here to book a demo.