Welcome to Soul Story Creative
Specializing in Brand Messaging & Marketing Strategy, with Soul
“Branding is the process of connecting the story of your ideal customer with smart strategy and a captivating experience.”
- Lee Aldridge
Authentic Business
Align with your innate superpower and stand out. Be memorable.
Power Positioning
Build compelling content for the correct audience that builds trust instantly.
Smart Marketing
Go-to-market intelligently with conscious content.
In 2023, it was reported that 50% of businesses fail by the 5th year.
Brand strategy mitigates this risk.
Brand strategy fixes problems like:
Wasting your marketing budget jumping from tactic to tactic
Unclear and disjointed messaging
Lack of credibility and authority
Spending money on tactics without strategy is doomed. Because the solution is not in the tavtics
Instead, first build a brand messaging library that is clear and cohesive; one that your team can get behind and communicate easily so your audience can understand.
A message that positions you as the thought leader you are, increases your bottom line, and opens doors to opportunities that grow your business.
First, Build A Clear Powerful Brand Story
This is the critical first step and the one many skip.
A brand story is where all your marketing copy comes from.
When it is clear and cohesive, you have a library of content that you and your team can get behind and communicate easily so your audience can understand.
This brand message positions you as the thought leader you are, increases your bottom line and opens doors to opportunities that grow your business.
People Want Authenticity
82%
of buyers decide based on an authentic brand image.
(Zippia, 2023)
Shared Values = Instant Trust
83%
of buyers award instant trust through shared values.
(Zippia, 2023)
Use Story
Copywriting
92%
of buyers want marketing to feel like a story.
(Zippia, 2023)
Implement Your Vision with Expertise
My trusted team is here to make you successful.
After finalizing your Brand Story & Go-To-Market Playbook, our team of experienced specialists will assist you in executing your brand's online presence by utilizing relevant innovations, AI tools, and state-of-the-art platforms tailored to your company's needs.
From your website, landing pages, lead generation, graphics design for logos and marketing collateral, podcasting set up, email marketing, video marketing, and so much more, we’ve got your back.
“We don't tell you who to be. We show the world who you are.”
Brand Strategy is The Key
Spending money on tactics without strategy is doomed.
Because it's not in the tactics.
Our Stellar Network of Professionals
Experts in their field.
After finalizing your Brand Story & Marketing Strategy, our team of experienced specialists will assist you in executing your brand's online presence by utilizing relevant innovations, AI tools, and state-of-the-art platforms tailored to your company's needs.
My trusted team is here to make you successful.
Brand Strategy is The Key
Spending money on tactics without strategy is doomed.
Because it's not in the tactics.
Meet Lee Aldridge
Founder, Fractional CMO, Brand Strategist and Messaging Expert
With her savvy intuition, and her innate business and marketing ingenuity, Lee is the life force behind making brands that stand true and stand out.
By focusing on her proven strategic approach and a foundation of deep alignment and clarity, marketing tactics are more effective and easier to deploy.
Brands get clear and understand the story they have to tell deeply so that customers will relate to them instantly and want to talk to them.
As Fractional CMO, Lee is a skilled marketing strategist brought into an organization part-time to help set up strategic direction, clear messaging, and orchestrate marketing implementation using internal and external resources.
“Successful marketing only occurs when your message is compelling and strategic and prompts your ideal customer to take action.”
- Lee Aldridge
Spotlight Case Study
Meet Alejandra & Jon Aviná
Herencia Landscaping, Los Angeles, CA
The Herencia Family is more than just another landscape company - they are a family that has been creating outdoor spaces for generations.
When Ale's dad passed away unexpectedly, she and Jon inherited the business. While they had both been working in the business, they now had the responsibility of the family legacy.
And they had bigger ideas go beyond home lawn maintenance to expand into creating outdoor spaces to honor her dad's love of outdoor family times, while also improving the value of a homeowner's investment.
But they had no idea how to make it happen.
Their Results
Ale and Jon have taken their brand story to market.
In a year, since they launched, they have grown their revenue by 36% in their first year, and are on target to increase by another 60% in Year 2, making for a total of 214% growth in revenue.
The SEO keywords integrated into their website copy bring them new leads daily.
Their Instagram strategy is paying off as they are becoming known as Southern California's premier landscaping and design company.
Their family legacy is flourishing.
"I had no idea how I was going to make my business work - still struggling after 3 years. After going through Lee’s program, I have seen a 100% increase in revenue in less than 2 years! The best thing is now I’ve realized my dream of opening a thriving wellness center!"
Dannielle Bryan
ShamanicTwist.com
"The Brand Story & Content Library offers all the compelling language we need to create our content! There are so many choices and so many ways to use it. It has the flexibility for our members to maintain uniqueness in their messaging, in their practices, while maintaining a consistent brand message globally. It’s brilliant!"
Lynn Thomas
Founder of Eagala and Arenas for Change
Is it time you take a strategy first approach?
With Lee as your expert Brand Strategist and Marketing Consultant, every step of the way, you have your own "marketing department" to stay nimble and respond to market trends quickly and easily.
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