Non-Traditional IR

Built for Small Caps

Market awareness campaigns that expand your retail shareholder base, increase liquidity, and put your story in front of the investors who matter

WHAT WE DO

Integrated Market
Awareness Campaigns

Most small-cap and micro-cap public companies share the same problem: a great story that nobody's hearing. Limited analyst coverage. Thin trading volume. A shareholder base that doesn't reflect the company's true potential.

Casson Communications changes that. We design and execute multi-channel campaigns that get your investment thesis in front of self-directed retail investors, short- and long-term traders, and small-cap focused funds — through the channels where they actually discover new opportunities.

The result: more eyes on your story, more activity in your stock, and a broader, more engaged shareholder base.

HOW WE DO IT

Strategic,
Multi-Channel Distribution

We deploy a combination of traditional media, digital marketing, and social media strategies — all built around a single objective: getting qualified investor attention on your company.

Every campaign is built on “Clear, Concise, and Compelling Investor Messaging” — because you have about 90 seconds to convince a self-directed investor that your story is worth a deeper look.

Our campaigns are designed to:

Expand your retail shareholder base via targeted investor outreach

Increase market visibility and daily trading activity

Strengthen your financial brand — your ticker symbol, and your reputation — in ways that support current and future capital raises

WHO WE ARE

Capital Markets Professionals, Not a Marketing Agency

Casson Communications was founded in 2002 by a former equity partner in a FINRA-member broker-dealer who saw a gap in the market: small-cap public companies with compelling stories and no effective way to reach the retail investors who would care most.

We're not a press release mill or a generic IR shop. Our team includes seasoned financial services professionals, experienced content creators, multi-media distribution specialists, and a CFA Charterholder who publishes issuer-sponsored equity research for qualifying clients — offering investors an in-depth analysis of the business, its industry, growth opportunities, and a forward-looking value assessment.

We've been serving reporting companies with market caps generally under $500M — trading on the OTCID, OTCQB, OTCQX, CSE, TSX-V, NYSE American, and select Nasdaq and NYSE-listed issuers — for over two decades.

THE VALUE OF EQUITY RESEARCH

Equity Research Validates Your Investment Thesis

Investors act when they have conviction. Conviction comes from analysis.

Through our relationships with Harbinger Research and other small-cap research firms, qualifying clients can receive a CFA-authored, institutional quality equity research report — the kind of deep-dive report that gives investors the information and confidence they need to take a position.

Each report covers the issuer’s business model, industry dynamics, growth catalysts, investment highlights, and includes a future valuation target for the company and its shares— presented in a format that institutional and sophisticated individual investors expect.