Many independent and/or small-budget filmmakers overlook advertising, leaving their films overshadowed by studio-backed content. Studios know the golden rule: “Advertising puts butts in seats.” By turning trailers into ads and leveraging podcasts and other PR channels, studio pictures and major distributors generate excitement, boost exposure, and drive profits—a strategy indie filmmakers can adopt to level the playing field.

Even with a distribution contract, marketing budgets are often capped. If a film underperforms, no additional funds are allocated, leaving it to cycle through outlets in hopes of recouping costs. This wait-and-see approach can delay profits for filmmakers.

Taking control of your film’s advertising can change the game. By partnering with your distributor and promoting your film, you may create a win-win. Strategic promotion—through targeted ads, social media, and collaborations—can increase visibility, attract audiences, and accelerate profitability. P&A isn’t just an expense; it’s an investment in your film’s success.

If you are self-distributing because you didn't get a distribution deal, this is even more important to you. You don’t need a massive budget to make an impact. We offer cost-effective advertising solutions to maximize your reach. Plus, if your trailer hits the top 10 on our platforms, you’ll get social media shout-outs and a feature in our weekly subscriber newsletter—amplifying your film’s visibility even further.

Join the Movement Today

With Olive Branch Film Studios, you’re not just buying ad space—you’re sharing your story with an audience ready to connect. Whether your goal is to grow your following, establish a lasting presence, or reach a broader demographic, we’re here to help you achieve it.