about us
Why soul values
about us
WHY SOUL VALUES
A Roadmap to Success
About Erin Harrington
With over two decades of experience in business and balance, I founded Soul Values to break free from the old narrative of work versus happiness. I believe in a seamless integration where your business growth and well-being mutually thrive.
While most experts push for endless hustle, I offer the Purpose Elevated Method - a unique roadmap to turn your priorities into a reality while saving time for the things you love.
My journey began with a successful tenure as a top sales leader in rapidly expanding startups, and later, I pivoted to assist micro-startups in identifying their goals, strategies, and unique values.
I designed The Whole Life Planner as an all-in-one tool to supercharge purpose-driven productivity and inner peace. It weaves cognitive reframing, goal-setting, and daily reflection to encourage aligned choices.
My mission is to support overwhelmed, mission-driven founders seeking business growth without sacrificing life's balance. As your growth strategy coach, I’m here to help you craft a holistic path to success, leaving no part of you behind.
Erin Harrington
Founder of Soul Values and author of The Whole Life Planner
Successful startups and multi-passionate entrepreneurs share 5 key characteristics:
Connect with purpose and mission
Have a clear growth strategy
Value market feedback
Reframe doubts and fear
Strong leadership and teamwork
Startups that don’t fare well tend to blame 3 things:
Market
Competition
Someone Else
Let’s get real. YOU control your success. Here’s how:
Hyper clarity
Growth strategy
Authentic voice
Right mindset
Aligned team
Be real, be you!
Authenticity Matters
An Authentic and Aligned Brand Strategy Is The Heart of Everything We Do. Here's How:
Be BRAVE and HONEST with your integrity
Never COMPROMISE your personal values to gain a client
Maximize a POSITIVE outlook despite obstacles
Believe you can EARN MORE while being in ALIGNMENT
our commitment to you
Our Mission
To support overwhelmed, mission-driven founders seeking business growth without sacrificing life's balance. As your growth strategy coach, I’m here to help you craft a holistic path to success, leaving no part of you behind.
RESILIENCE STATION
Proof of Concept
Fear-based stress is not a life sentence. I can assure you.
In 2007, with 2 toddlers by my side, I was diagnosed with a life threatening illness. "Disabled" became my new identity. Frequently bed bound and surrounded with devices and mobility aides, I was deeply depressed and entrenched in fear.
I imagined all the ways I was going to die as a young mother.
My #1 goal was to shift my stress response and be a better parent.
Fast forward to 2011, healing became my #1 priority. After a divorce, I needed to show up each day as the best parent possible. I needed to do it alone and I was terrified. Once again, the pattern of symptoms worsening during emotionally or physically stressful periods became evident.
I learned how the Autonomic Nervous System naturally reacts to fear, stress, worry, and doubt. These stressors trigger a "Fight or Flight" reaction (aka sympathetic response). "Fight or Flight" evolved as a survival mechanism (think bear attack) as humans evolved. While the sympathetic response can protect us - it's equally unpleasant when activated without a major threat. Physical symptoms include heart racing, sweating, nervousness, confusion, disorientation, and adrenaline surges.
With the right tools and mindset, you can shift to "Rest and Digest" (parasympathetic response). Benefits include feeling relaxed, focused, and clear-minded.
Your Autonomic Nervous System experiences real life stressors which risk triggering the "Fight and Flight" response. The key lies in retraining your brain to recognize the onset and access balance immediately. Over time, your brain can retrain the pattern of response.
Now I'm more focused, relaxed, and sharp.
With a growth-mindset and the right tools, you'll naturally become more resilient and capable of meeting your goals.