Privacy Notice

Remarkably Human” is one of the core principles Asurion’s culture strives towards and is front of mind in the way we handle and protect your personal data. With that goal in mind, we are providing this Privacy Notice (“Notice”) to describe how Asurion collects, uses, discloses, and handles your personal data, and information about privacy rights you may have, depending upon where you live.

A Few Terms

When we use “Asurion,” or terms like “we,” “us,” or “our” in this Notice, we’re referring to Asurion, LLC and our subsidiaries and affiliates.

When we use terms like “you” and “your,” we’re talking about you as a visitor to our websites that refer to this Notice or as a user of Asurion products and services.

When we refer to “personal data,” we mean any information that relates to an identified or identifiable person, whether that person is identifiable directly or indirectly

Scope of this Privacy Notice

This Notice applies to the personal data we collect when you visit this website and visit or use any of our other websites or mobile applications that reference this Notice, or when we interact with you in other ways in providing and marketing our products and services to you. If you are looking for information about how we collect personal data from our employees or applicants, please review the Asurion Employee Privacy Notice.

It is important to understand that this Notice applies only when Asurion controls how and why your personal data is being used, such as when you visit our websites or use our applications or make purchases directly from Asurion.


When Asurion is providing products and services on behalf of and at the direction of one of our corporate customers, those services may be provided under those customers’ privacy notices and policies instead of, or in some cases in addition to, this Notice. If you have questions about uses of your personal data by an Asurion corporate customer, they should be directed to the company through whom you may have encountered Asurion.

Supplemental Notices

In some special cases, Asurion may provide a product or service offering that includes a supplemental privacy notice that gives additional information about that offering’s use of personal data. In that situation, if anything in the supplemental notice conflicts with information provided in this Notice, the supplemental notice’s information controls. If there are supplements, links to such notices may be found at the end of this Notice.

Sources of Personal Data

We collect personal data about you from a variety of sources. Some information comes directly from you (or people/entities acting on your behalf) during the course of your interactions with Asurion, such as when you visit our websites, use our applications, file a claim, create a user account, purchase products and services, request information or otherwise communicate with us, interact with our support teams or other staff, or participate in Asurion events.

We may also gather information about you from other sources, including:

Public Sources, including information from public records and information shared in public forums, including social media. Social Media Networks. Your Mobile Devices and Other Electronics involved in your interactions with Asurion, including the operating systems and platforms they use. Other Third-Party Sources, including corporate customers we partner with and other partners we engage to help us prevent fraud, develop and enhance products, and support our marketing and promotion activities.

We may combine information that we receive from these different sources and use or disclose it for the purposes described below.

Cookies and Other Tracking Technologies

We use several types of tracking technologies (e.g., cookies, web beacons, pixels, and device identifiers) to provide functionality, to recognize you across different services and devices including for the purposes of advertising and re-engaging you if you have searched for, viewed, and/or purchased our products or similar products, and to improve your experience. Asurion gives you control over which of these cookies, pixels or other technologies (other than those essential to the functioning of the website) are used with your interactions with us via the Asurion Privacy Preference Center, which can be accessed by clicking the “Cookie Preferences” button that appears at the bottom of the Asurion.com homepage. Learn more about how we use cookies and tracking technologies here.

How We Protect Your Personal Data

We have a robust security program that uses appropriate technical, administrative, and physical controls to protect your personal data against accidental or unlawful destruction, loss, disclosure, alteration or use.

We also require this of our vendors and business partners, as in some circumstances Asurion could be liable for these parties’ processing activities.

Prior to engaging any third-party service provider, Asurion performs due diligence to evaluate their privacy and security practices.

If permitted by current contractual relationship, Asurion may transfer your personal data outside of your country. When doing so, we will comply with applicable regulatory and contractual obligations to protect your data where it is transferred.

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