Transform
Your Brand Story.
Elevate Your Business.
Empowering conscious CEOs to achieve significant growth.
We don't tell you who to be. We show the world who you are.
ABOUT ME
“I am a no-nonsense, brand strategist and business communications expert. ”
You can't undo a first impression. Make sure your outward representation to the world is authentic and your marketing strategy is aligned with your company values and your business goals.
For over a decade, I have collaborated with teams, personal brands, and businesses to emerge their unique, stand-out brand, with a smart marketing strategy. You broadcast a clear, cohesive that grabs attention. Build a brand that is natural to you, and intentionally designed to save time and money.
Lee Aldridge
Founder, Fractional CMO,
Brand Strategist and Messaging Expert
People Want Authenticity
82%
of buyers decide based on an authentic brand image.
(Zippia, 2023)
Shared Values = Instant Trust
83%
of buyers award instant trust through shared values.
(Zippia, 2023)
Use Story
Copywriting
92%
of buyers want marketing to feel like a story.
(Zippia, 2023)
How We Can Help
Clear Powerful Brand Roadmap
Done With You & For You
Clarify your message to match your ideal market and have captivating and compelling content for your website and marketing. Get the expert brand strategy and coaching you deserve, and at your own pace and as your budget allows.
Full Impact Brand Service
Done For You & With You
For busy business leaders who want done-for-you services in a private, strategy-focused full-service brand development program. Get clear on your authentic, distinct brand story and your marketing will work much better.
Testimonial
"The Brand Story & Content Library offers all the compelling language we need to create our content! There are so many choices and so many ways to use it. It has the flexibility for our members to maintain uniqueness in their messaging, in their practices, while maintaining a consistent brand message globally. It’s brilliant!"
Lynn Thomas
Founder of Eagala and Arenas for Change
"I felt frustrated and was at a stand still in my business. I had no idea what to do. Lee has great ideas, and a process that worked. She took the time to understand my vision for my business.
When I need to create a workshop or keynote talk, I simply go to my Brand Story Library & pull the copy I need. Now I’m booked out for the year with conference talks!”
Kathy Magnusson
Wildewood Learning Consulting
"I appreciated that Lee focused on strategy.”
We had hit a growth ceiling and I knew we needed to rebrand the website.
But we got so much more than a good-looking website. We now have a smooth-running marketing machine that integrates well with our CRM. And we have new qualified leads to follow up on daily!
John E. Bugg
JEBCO Weather Defense,
Jacksonville, FL.
"What a huge relief! Thank you for helping me clarify our work.”
I felt supported and expertly led with Lee’s brand guide process that pulls out the gold-my distinction. Now it is easier to sell my offer, and I am more aligned with why I’m doing what I’m doing.
I use my brand guide daily. My marketing is so much easier now. We are finally getting traction!
Mary Christa Smith
Conscious Coalitions Consulting
Park City, UT
"In just two short years, I have quadrupled my revenue and have opened my Shamanic Twist Wellness Retreat Center.
I couldn't have done this without our brand story content library and marketing plan Lee and her team built for me. My marketing is so easy now and I love my website! Business is booming in 2024!”
Dannielle Bryan
ShamanicTwist.com
"When I engaged Lee, we were losing contracts and had no pipeline.Having gone through the Soul Story Brand process, I relaunched in a powerful way, securing two large long-term contracts for my CARE program within a few weeks.I love knowing I can pitch to investors now with confidence and power.”
Michelle Black
Elegrow Solutions
How It Works
Simple Steps to Success
It all starts with a single first step.
Schedule a call
Get clear on your next right steps to get the results you're looking for.
Get Your Plan
Rest assured your plan is correct for you at this time, tailored to your needs.
Move Forward
No more wasting time and money. You've got clarity now and feel confident.
Latest Courses
3 Effective Tips to Market Your Business
3 Effective Tips to Market Your Business
Establish a Strong Online Presence:
In today's digital age, having a robust online presence is crucial for business success. Start by setting up social media pages for your business on platforms like Facebook, Instagram, and LinkedIn. These platforms provide an excellent opportunity to engage with your audience, share updates, and build brand loyalty.
Join relevant Facebook groups related to your industry or target market. Engage in discussions, provide valuable insights, and network with other members. Building connections through networking is essential for expanding your reach and generating organic interest in your business.
Create a Powerful Business Kit:
Your business kit consists of various materials that help promote your products or services. Develop eye-catching brochures and flyers that highlight the key benefits of your offerings. However, it's important not to be overly salesy. Instead, focus on starting a conversation and building relationships with potential customers.
Consider creating a checklist to track your marketing progress. This will help you stay organized and ensure you're covering all the necessary marketing activities. Track the distribution of your marketing materials, note down networking events attended, and monitor the outcomes. Regularly reviewing and updating your checklist will keep you on track and allow for continuous improvement.
Don't forget about traditional marketing materials like flyers and brochures. These tangible items can still make an impact when strategically distributed. Ensure your marketing materials align with your brand and effectively convey your unique selling proposition. Understanding your target market will help you tailor your messaging and ensure you reach the right audience.
Leverage Local Business Associations and Networking Events:
Joining local small business associations, referral groups. Chambers of Commerce, as an example, can provide valuable networking opportunities. These organizations often host networking events, workshops, and seminars where you can connect with like-minded individuals, potential customers, and industry professionals.
Another effective way to expand your network is by utilizing platforms like MeetUp.com. Search for relevant groups or events in your area and attend free networking sessions. These events offer a casual setting to interact with individuals who share common interests or professional goals.
Marketing your business effectively is essential for growth and success. By implementing these three tips, you can establish a strong online presence, create a powerful business kit, and leverage local business associations and networking events. Remember, consistent effort, effective communication, and building genuine relationships are key to marketing success. Start implementing these strategies today and watch your business thrive.
Whether you're a startup or an established business, investing in marketing is crucial for staying competitive and reaching your target audience. By implementing these three tips, you'll be well on your way to effectively marketing your business and achieving your growth goals.
Still not sure?
Schedule a complimentary clarity call.
We can discuss what's on your mind and get you clear on your next right steps to move forward in the direction you want to go. Walk away with actionable tips to increase sales and grow your company.
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