Transform
Your Brand Story.
Elevate Your Business.
Empowering conscious CEOs to achieve significant growth.
We don't tell you who to be. We show the world who you are.
ABOUT ME
“I am a no-nonsense, brand strategist and business communications expert. ”
You can't undo a first impression. Make sure your outward representation to the world is authentic and your marketing strategy is aligned with your company values and your business goals.
For over a decade, I have collaborated with teams, personal brands, and businesses to emerge their unique, stand-out brand, with a smart marketing strategy. You broadcast a clear, cohesive that grabs attention. Build a brand that is natural to you, and intentionally designed to save time and money.
Lee Aldridge
Founder, Fractional CMO,
Brand Strategist and Messaging Expert
People Want Authenticity
82%
of buyers decide based on an authentic brand image.
(Zippia, 2023)
Shared Values = Instant Trust
83%
of buyers award instant trust through shared values.
(Zippia, 2023)
Use Story
Copywriting
92%
of buyers want marketing to feel like a story.
(Zippia, 2023)
How We Can Help
Clear Powerful Brand Roadmap
Done With You & For You
Clarify your message to match your ideal market and have captivating and compelling content for your website and marketing. Get the expert brand strategy and coaching you deserve, and at your own pace and as your budget allows.
Full Impact Brand Service
Done For You & With You
For busy business leaders who want done-for-you services in a private, strategy-focused full-service brand development program. Get clear on your authentic, distinct brand story and your marketing will work much better.
Testimonial
"The Brand Story & Content Library offers all the compelling language we need to create our content! There are so many choices and so many ways to use it. It has the flexibility for our members to maintain uniqueness in their messaging, in their practices, while maintaining a consistent brand message globally. It’s brilliant!"
Lynn Thomas
Founder of Eagala and Arenas for Change
"I felt frustrated and was at a stand still in my business. I had no idea what to do. Lee has great ideas, and a process that worked. She took the time to understand my vision for my business.
When I need to create a workshop or keynote talk, I simply go to my Brand Story Library & pull the copy I need. Now I’m booked out for the year with conference talks!”
Kathy Magnusson
Wildewood Learning Consulting
"I appreciated that Lee focused on strategy.”
We had hit a growth ceiling and I knew we needed to rebrand the website.
But we got so much more than a good-looking website. We now have a smooth-running marketing machine that integrates well with our CRM. And we have new qualified leads to follow up on daily!
John E. Bugg
JEBCO Weather Defense,
Jacksonville, FL.
"What a huge relief! Thank you for helping me clarify our work.”
I felt supported and expertly led with Lee’s brand guide process that pulls out the gold-my distinction. Now it is easier to sell my offer, and I am more aligned with why I’m doing what I’m doing.
I use my brand guide daily. My marketing is so much easier now. We are finally getting traction!
Mary Christa Smith
Conscious Coalitions Consulting
Park City, UT
"In just two short years, I have quadrupled my revenue and have opened my Shamanic Twist Wellness Retreat Center.
I couldn't have done this without our brand story content library and marketing plan Lee and her team built for me. My marketing is so easy now and I love my website! Business is booming in 2024!”
Dannielle Bryan
ShamanicTwist.com
"When I engaged Lee, we were losing contracts and had no pipeline.Having gone through the Soul Story Brand process, I relaunched in a powerful way, securing two large long-term contracts for my CARE program within a few weeks.I love knowing I can pitch to investors now with confidence and power.”
Michelle Black
Elegrow Solutions
How It Works
Simple Steps to Success
It all starts with a single first step.
Schedule a call
Get clear on your next right steps to get the results you're looking for.
Get Your Plan
Rest assured your plan is correct for you at this time, tailored to your needs.
Move Forward
No more wasting time and money. You've got clarity now and feel confident.
Latest Courses
Perfecting Your System to Capture, Nurture, and Close Leads
Perfecting Your System to Capture, Nurture, and Close Leads
Introduction:
As an entrepreneur, one of the most critical aspects of growing your business is effectively capturing, nurturing, and closing leads. Having a well-defined system in place ensures that you maximize your opportunities and convert potential customers into loyal clients. In this blog article, we will explore key strategies and techniques to help you perfect your lead management system and achieve greater success.
Building a Foundation
To begin perfecting your lead management system, it is crucial to establish a solid foundation. This starts with clearly defining your target audience and understanding their needs, desires, and pain points. Conduct market research, gather feedback from existing customers, and develop buyer personas to guide your marketing efforts.
Capturing Leads:
The first step in the lead management process is capturing potential leads. Implementing effective lead capture strategies ensures that you have a pool of interested individuals to nurture and convert. Explore various methods such as landing pages, opt-in forms, content upgrades, and social media lead generation techniques. Tailor your approach to resonate with your target audience and encourage them to provide their contact information.
Nurturing Leads:
Once you have captured leads, the next step is to nurture them. Building strong relationships and trust with your prospects is crucial for long-term success. Implementing an email marketing campaign with personalized and valuable content helps keep your brand top-of-mind. Consider creating targeted lead nurturing sequences, offering valuable resources, and providing educational content to address their pain points. Utilize marketing automation tools to streamline and personalize your communication, ensuring you deliver the right message at the right time.
Closing Leads:
Closing leads is the ultimate goal of your lead management system. To effectively convert prospects into customers, you need to employ persuasive sales techniques. Develop a well-defined sales process, clearly communicate your value proposition, and address any objections or concerns your leads may have. Implement a customer relationship management (CRM) system to track interactions, follow up on leads, and monitor your sales pipeline. This enables you to identify opportunities, prioritize follow-ups, and optimize your conversion rates.
Continuous Improvement:
Perfecting your lead management system is an ongoing process. Regularly analyze your data, track key metrics, and assess the effectiveness of your strategies. Identify areas of improvement, test new tactics, and adapt your approach based on customer feedback and market trends. By continuously refining and optimizing your system, you will enhance your lead conversion rates and drive greater business growth.
Conclusion:
Capturing, nurturing, and closing leads is a vital aspect of growing your business. By perfecting your lead management system, you can maximize your opportunities, convert more prospects into customers, and achieve greater success. Remember to understand your audience, implement effective lead capture and nurturing strategies, and continuously improve based on data and feedback. With a well-defined system in place, you'll be well-equipped to capture, nurture, and close leads with confidence.
As an entrepreneur, focusing on perfecting your lead management system is an investment that yields long-term benefits. By implementing the strategies discussed in this article, you'll be on your way to capturing, nurturing, and closing leads effectively, ultimately driving the growth and success of your business.
Still not sure?
Schedule a complimentary clarity call.
We can discuss what's on your mind and get you clear on your next right steps to move forward in the direction you want to go. Walk away with actionable tips to increase sales and grow your company.
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