Transform
Your Brand Story.
Elevate Your Business.
Empowering conscious CEOs to achieve significant growth.
We don't tell you who to be. We show the world who you are.
ABOUT ME
“I am a no-nonsense, brand strategist and business communications expert. ”
You can't undo a first impression. Make sure your outward representation to the world is authentic and your marketing strategy is aligned with your company values and your business goals.
For over a decade, I have collaborated with teams, personal brands, and businesses to emerge their unique, stand-out brand, with a smart marketing strategy. You broadcast a clear, cohesive that grabs attention. Build a brand that is natural to you, and intentionally designed to save time and money.
Lee Aldridge
Founder, Fractional CMO,
Brand Strategist and Messaging Expert
People Want Authenticity
82%
of buyers decide based on an authentic brand image.
(Zippia, 2023)
Shared Values = Instant Trust
83%
of buyers award instant trust through shared values.
(Zippia, 2023)
Use Story
Copywriting
92%
of buyers want marketing to feel like a story.
(Zippia, 2023)
How We Can Help
Clear Powerful Brand Roadmap
Done With You & For You
Clarify your message to match your ideal market and have captivating and compelling content for your website and marketing. Get the expert brand strategy and coaching you deserve, and at your own pace and as your budget allows.
Full Impact Brand Service
Done For You & With You
For busy business leaders who want done-for-you services in a private, strategy-focused full-service brand development program. Get clear on your authentic, distinct brand story and your marketing will work much better.
Testimonial
"The Brand Story & Content Library offers all the compelling language we need to create our content! There are so many choices and so many ways to use it. It has the flexibility for our members to maintain uniqueness in their messaging, in their practices, while maintaining a consistent brand message globally. It’s brilliant!"
Lynn Thomas
Founder of Eagala and Arenas for Change
"I felt frustrated and was at a stand still in my business. I had no idea what to do. Lee has great ideas, and a process that worked. She took the time to understand my vision for my business.
When I need to create a workshop or keynote talk, I simply go to my Brand Story Library & pull the copy I need. Now I’m booked out for the year with conference talks!”
Kathy Magnusson
Wildewood Learning Consulting
"I appreciated that Lee focused on strategy.”
We had hit a growth ceiling and I knew we needed to rebrand the website.
But we got so much more than a good-looking website. We now have a smooth-running marketing machine that integrates well with our CRM. And we have new qualified leads to follow up on daily!
John E. Bugg
JEBCO Weather Defense,
Jacksonville, FL.
"What a huge relief! Thank you for helping me clarify our work.”
I felt supported and expertly led with Lee’s brand guide process that pulls out the gold-my distinction. Now it is easier to sell my offer, and I am more aligned with why I’m doing what I’m doing.
I use my brand guide daily. My marketing is so much easier now. We are finally getting traction!
Mary Christa Smith
Conscious Coalitions Consulting
Park City, UT
"In just two short years, I have quadrupled my revenue and have opened my Shamanic Twist Wellness Retreat Center.
I couldn't have done this without our brand story content library and marketing plan Lee and her team built for me. My marketing is so easy now and I love my website! Business is booming in 2024!”
Dannielle Bryan
ShamanicTwist.com
"When I engaged Lee, we were losing contracts and had no pipeline.Having gone through the Soul Story Brand process, I relaunched in a powerful way, securing two large long-term contracts for my CARE program within a few weeks.I love knowing I can pitch to investors now with confidence and power.”
Michelle Black
Elegrow Solutions
How It Works
Simple Steps to Success
It all starts with a single first step.
Schedule a call
Get clear on your next right steps to get the results you're looking for.
Get Your Plan
Rest assured your plan is correct for you at this time, tailored to your needs.
Move Forward
No more wasting time and money. You've got clarity now and feel confident.
Latest Courses
Get Ahead of the Game: Digital Marketing Strategies in 2024
Get Ahead of the Game: Digital Marketing Strategies in 2024
Introduction:
Welcome to the digital age of marketing! It's evident that digital marketing isn't just an option; it's a necessity for thriving in today's business landscape. Whether you're a seasoned entrepreneur or new to business, these insights will empower you to build a strong digital presence that resonates with today's tech-savvy clients and sets you apart as a forward-thinking professional in the digital age.
✔️Setting Clear Objectives: The Foundation of Success
The cornerstone of any successful digital marketing endeavor lies in setting clear and achievable objectives. Take a moment to define your goals in the first quarter of the year, whether it's enhancing brand awareness, driving website traffic, generating leads, or increasing sales. These objectives will serve as guiding stars, steering your strategies towards success.
✔️Review Past Performance: Learning from Experience
Before charting the course ahead, it's essential to glance back at the path you've treaded. Reflect on your past digital marketing endeavors to discern what worked well and what didn't. Dive into key metrics such as website traffic, conversion rates, and customer engagement to glean valuable insights that will inform your future strategies.
✔️Market Research: Navigating Industry Trends
In the fast-paced world of digital marketing, staying abreast of industry trends and consumer behavior is paramount. Conduct thorough market research to gain a deeper understanding of your target audience's demographics, preferences, and behaviors. Armed with this knowledge, you can tailor your campaigns to resonate more effectively with your audience.
✔️Understanding Your Audience
One size does not fit all in digital marketing. Create detailed customer personas to paint a vivid picture of your ideal clientele. By understanding their interests, pain points, and purchasing behaviors, you can segment your audience and deliver personalized campaigns that foster meaningful connections.
✔️Harnessing the Power of Data and Analytics: Driving Informed Decisions
In the era of big data, leveraging analytics is no longer optional—it's imperative. Embrace analytics tools to track the performance of your marketing efforts meticulously. Let data be your compass, guiding you towards continuous refinement and optimization of your strategies.
✔️Mobile Optimization: Meeting Customers Where They Are
With the ubiquity of mobile devices, ensuring that your digital assets are mobile-friendly is non-negotiable. Optimize your website for mobile users, focusing on responsive design and seamless user experiences. By catering to the mobile audience, you broaden your reach and enhance engagement.
✔️Diversifying Your Platforms: Casting a Wide Net
Variety is the spice of life—and digital marketing. Don't confine yourself to a single platform; instead, embrace a diverse array of channels. From social media and content marketing to email campaigns and influencer partnerships, explore every avenue to amplify your digital presence.
✔️Investing in Content Marketing: The Reign of Quality Content
In the digital realm, content reigns supreme. Invest in creating compelling, high-quality content that resonates with your audience. Whether it's blog posts, videos, infographics, or podcasts, let your content be a beacon that attracts and engages your target demographic.
✔️Embracing Artificial Intelligence: The Future is Now
Welcome the era of artificial intelligence with open arms. Explore AI-powered tools that streamline and optimize various aspects of your digital marketing endeavors. From chatbots enhancing customer service to predictive analytics refining targeting, AI empowers you to deliver personalized experiences at scale.
✔️Be Experimental: Embracing Evolution
In the dynamic landscape of digital marketing, adaptability is key to survival. Stay nimble and open to experimentation, embracing new strategies, technologies, and platforms as they emerge. Continuously test and iterate to uncover what resonates best with your audience.
Conclusion: A Digital Odyssey Awaits
By weaving these strategies into the fabric of your digital marketing blueprint, you position yourself at the vanguard of industry evolution, remember that the future belongs to the bold and innovative. Embrace the digital landscape with confidence, knowing that your adaptability and expertise will be your guiding lights. Here's to a year of digital prosperity and unparalleled growth!
Start Your Digital Marketing Journey Here. . .
This blog is proudly brought to you in partnership with Buldiy Marketing, the unlimited all-in-one solution for businesses of any size and any industry. Explore their fully advanced marketing software designed to save you time, money, and win more customers. New customers can try their software for free for 7 days and experience the difference! Visit Buldiy Marketing's Blog Page for more insights and industry updates.
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May your journey be as transformative as it is rewarding!
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