It should cut through the noise of competing content and resonate with your audience. They should feel like you’re one of them. Your voice needs to set you apart from everyone else. There are several ways to achieve this. Your brand voice resonates and gets noticed when it uses the same tone and language of your audience. It also does this when it communicates the core values you have in common with your audience. Often, we make purchasing decisions based on these common core values. A strong brand voice is authentic. It shows your real personality and what you believe in, even when you’re just talking about the benefits of your products. Your brand voice should also use a tone that’s appropriate for the products you sell and your industry. For example, if you sell snowboarding gear or coffee-related products, you’ll have a light, fun, cheerful tone. This is what people expect. On the other hand, if you’re selling financial services, internet security, or something health-related, your brand voice will possess a more reassuring and authoritative tone. Finally, no matter what guidelines you develop for your brand’s voice, it should be consistent across all your messaging. Think about the brands you like.

Which of them have a strong voice and which ones fall short? This can help you make your brand voice even more powerful.

Raise your (brand) voice and get noticed! To your success,*

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