This is directly linked with your brand uniqueness: the market you target, the sales cycle of your products, the buying behaviour of your customers. But one thing is common to all we do: we establish from the very beginning the metrics we should focus on, and we keep our eyes in them. At first, we have weekly calls with you to see if we are on the right track and we adjust all what is needed to hit the numbers. After a few weeks, our reporting calls are on a monthly bases.