Pete's Chat

Real marketing insights, business lessons, and straight-talking perspectives from the AIMD team — written for regional and country business owners who want to grow smarter, not just harder.

Digital marketing concept showing community members connected online, illustrating two-way marketing and audience engagement.

Do You Really Need Marketing for Your Business?

Marketing is a two-way street — but most business owners only see half of it. Here's how to know if you actually need it right now.

Small business storytelling concept, highlighting marketing strategy through clear communication with customers.

DON'T Assume or Expect

Just because you're in a small regional area doesn't mean everyone knows what you do. The golden rule: never assume, never expect.

Marketing team collaboration in a meeting, demonstrating leveraging team strengths and diverse skills for business growth.

Hiring Smart Makes You Smarter

The smartest thing you can do in the early days of business is hire your weaknesses. Here's why outsourcing experts costs less than you think.

Brand differentiation marketing concept comparing unique product identity, emphasizing personalized marketing strategies.

When in Business, an Apple is NOT an Apple

Why apple-to-apple comparisons are a trap - and how showing the real value of your team is what actually wins customers.

Creative marketing concept illustrating engagement and competition, using playful imagery to communicate brand messaging to the audience.

Veg Power Beats Junk Food Marketers

A nonprofit made vegetables cool to kids by leaning into their disdain for them. The lesson for your business is bigger than it sounds

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