Your website has one job. Most don't do it.
A site that looks good but doesn't attract the right buyers isn't a design problem. It's a strategy problem. Green Street solves both.
Most agencies start with what looks good and hope the right buyers show up. They design first and figure out the message later. The result is a site that functions fine and converts no one.
Green Street works differently. Before we touch a layout or write a headline, we talk to your actual customers. We learn the language they use, the fears they carry, and the moment they decided they needed help. That research shapes everything: the site architecture, the page hierarchy, the copy, the calls to action.
This is not a standard redesign process. It is a research-led one. And it is why the sites we build tend to work where others have not.
The research does double duty
The buyer persona work we conduct for your digital marketing strategy is the same research that informs your website design. Your site's navigation reflects how your buyers actually think about their problem. Your homepage headline uses the language they used in our interviews.
Your service pages address the objections they raised before they became your clients.
This is what separates a site that looks like your brand from a site that performs like one.
Three ways to work together
Every business comes to a website redesign from a different place. Some have a strong brand and just need it executed well online. Some are ready to grow but need the strategy and the site built at the same time. Some have an existing site and need it continuously improved based on what the data is telling them. We offer three paths depending on where you are.
Tier 1 | Brand-to-Site Execution
You have a defined brand. You know who you are and what you offer. What you need is a website that reflects that clearly, loads fast, ranks well, and gives prospects a reason to contact you.
We apply your brand standards to a proven Wordpress, GoHighLevel, Wix or Squarespace site architecture, build in the content hierarchy your buyers need, and hand you a site that is capable of generating and tracking leads from day one.
What's included:
Brand standards applied to site templates
Web strategy and page hierarchy
Content entry with your copy, supplied images, and meta descriptions
Intuitive CMS for easy ongoing updates
Built-in blog, SEO, analytics, marketing automation, social, and CRM
Integration with tools like Survey Monkey and GoToWebinar
Go-live support and team training
Tier 2 | Ongoing Site Strategy
A website is not a project with an end date. It is a living tool that should get sharper every month as you learn more about what your buyers respond to.
After a redesign, we stay on as your site's strategic partner. We measure user behavior, identify what is and is not working, and make continuous improvements grounded in data rather than guesswork.
What's included:
Monthly performance review and UX iteration
Landing page optimization
Copy refinements based on real user behavior
CTA testing and placement improvements
On-page SEO updates
Link building and off-page SEO
Tier 3 | Research-Led Redesign
You are ready to grow, but the path forward is not entirely clear yet. Maybe your audience has shifted. Maybe your services have evolved. Maybe you have never had a site built on real buyer data.
This is where we do the most intensive work together. We conduct the customer and stakeholder interviews, develop the personas, define the positioning, and build a site that reflects what we learn. For companies that need a working site quickly, we launch a strong initial version within eight weeks and continue improving it over six months based on real user behavior.
What's included:
Full Inside-Out research and persona development
Positioning and messaging strategy
Initial site launch within twelve weeks
Six-month iterative redesign based on performance data
Ongoing UX refinement tied to real buyer behavior
Featured project
A legacy worth carrying forward.
View Website (link: www.soulinteriorsdesign.com)
Problem
Jacqueline Steinberg had something most interior designers do not. A name with a history. Eve Mode began as her parents' design store in Paris, and that origin gave the brand a weight no new agency name could manufacture. The challenge was not starting from scratch. It was protecting what already existed while building something that could grow.
Solution
Every page decision was built around her concept of Life-Cycle Interior Design, the idea that a home should evolve alongside the people living in it. The portfolio was reorganized so visitors could see themselves in the work. The site was rebuilt to be fully mobile responsive. The result honors where the brand came from and positions it clearly for the clients she is building toward.
Looking for more web-design examples?
Additional website design work is available on request. Some of our clients prefer to keep their sites out of public portfolios, so we share selectively with prospects who are a good fit.
If you would like to see more, reach out and we will put together a relevant set of examples based on your industry and goals.
© 2026 Green Street Digital Marketing. Green Street serves the small to medium size businesses in Pasadena, Glendale, Burbank, and businesses nationally.
