Methodology for Digital Marketing
Research-first. Strategy-driven. Built to grow your business from the inside out.
Most digital marketing programs start with tactics. Ours starts with research. The kind that uncovers why your best buyers chose you and what they needed to hear to make that decision.
This process was developed over 40 years of brand and marketing work — first as an Art Director on enterprise accounts including Kraft, Hilton, and Disney, then directly with professional service firms and growing businesses who needed the same caliber of thinking without the large-agency price tag.
Art Center College of Design — graduate + faculty
HubSpot Certified Solutions Partner
Disney · Hilton · Lockheed · Nestlé
Phase 1 Research
We go directly to the source — your customers and your organization — before we write a single word of strategy. This is where we uncover the language your buyers actually use, the fears they carry, and the outcomes they are looking for.
Organizational Discovery
Conversations with founders and key stakeholders to surface authentic differentiators and organizational voice.
Customer Discovery
Interviews with your best clients about why they chose you, what they needed to hear, and how they found you
Competitive Research
An outside-in look at how competitors are positioned and where the white space is for you.
Phase 2 Strategy
The research becomes a roadmap. We develop positioning, brand strategy, and messaging that reflects who you genuinely are — and speaks directly to what your buyers need to hear.
SWOT Analysis
Synthesize inside discoveries against market realities to clarify real strengths and undefended gaps.
Positioning
Define who you serve, what you uniquely offer, and why it matters to the people most likely to buy from you
Brand Strategy
Establish voice, personality, promise, and brand essence rooted in research rather than aspiration.
Messaging Creation
Develop the specific language that differentiates you in the market and resonates with your target buyer
Phase 3 Expression
Strategy takes visible form. Every design choice, every page, every campaign is informed by what we learned in research — not by aesthetic trends or what worked for someone else.
Brand Identity and Visual Direction
Visual language that matches who you are and resonates with your buyers.
Website Design
UX informed by buyer persona research. Pages built to guide the right visitor toward a decision.
Content Marketing
Keyword research, optimized pages, blog strategy and social amplification aligned to your buyer journey.
Marketing Automation
The tools and workflows that move prospects from awareness to consideration to action, measurably.
See how this process applies to your business.
Start with a free review. I will look at your current digital marketing, your website, and your brand positioning and tell you specifically what is working and what should be working harder.
© 2026 Green Street Digital Marketing. Green Street serves the small to medium size businesses in Pasadena, Glendale, Burbank, and businesses nationally.
