Frequently Asked Questions

A: Inbound means prospects are seeing your life insurance advertisement and requesting that you contact them. They either submit a request for information or call directly—so conversations start with real interest instead of cold outreach.

A: Both happen. ICA is designed so prospects can either call you directly or submit a request for information. As a general benchmark, approximately 30% of prospects will call directly when they see the call option—often immediately—because they want help right away. The remaining prospects typically submit the request form and are routed through automation for fast follow-up and appointment booking. Either way, these are inbound prospects because they are responding to your life insurance advertisement and requesting help.

A: No. ICA is not a lead vendor. You are not buying shared, recycled, or redistributed leads. ICA is a system that helps you generate your own inbound leads through your own campaigns.

A: Yes. Your leads, campaigns, and pipeline data belong to you—not a vendor.

A: When a prospect requests information, ICA automations activate immediately. Within 30 seconds, the agent receives the lead details and an email, while the prospect simultaneously receives the agent’s information—so both sides are connected while interest is highest.

A: No. ICA is built with step-by-step structure and support so agents can launch without being “technology experts.”

A: ICA includes the core system needed to generate and convert high-intent, high-quality life insurance leads, including:

• Training modules and rollout guidance

• Facebook & Instagram ad frameworks

• Conversion-optimized landing pages / funnels

• Automated follow-up and lead delivery

• Calendar scheduling integration

• Digital Marketing Support Team guidance

• Dedicated agent Slack support channel

A: ICA is built for life insurance lead generation. During your presentation, we’ll confirm fit and the best rollout path based on what you sell and how you prefer to sell.

A: ICA isn’t a “lead purchase.” It’s an investment in a system you own—built to generate high-intent, high-quality life insurance leads from Facebook and Instagram with automation, structure, and control. The real question most serious agents ask is: What is it worth to stop buying recycled/redistributed leads and build a predictable pipeline you control?

Your presentation will walk you through what ICA includes, how it works, and the investment options — so you can decide if it’s the right fit to change the trajectory of your business and career.

A: Launch speed depends on completing the onboarding steps and setup items. The goal is to get you launched as quickly and cleanly as possible—with structure that supports long-term consistency.