For Solar Sales Reps

Save the Solar Deals You’re About to Lose.

When credit kills a solar deal, you lose the commission. Lowtility turns declined homeowners into approved buyers by building solar directly into the mortgage — so you close more, and keep your full commission.

Funding in 49 states — everywhere except New York
The Real Math

How much commission did you lose last month?

Most reps don’t track it. Plug in your numbers — we’ll show you what credit-declined deals are actually costing you.

Conservative industry average. Adjust to your numbers.
Based on Lowtility’s typical recovery: roughly 10% of credit-declined solar deals come back approved through our mortgage path.
Recoverable this month
$1,500
in commission you could’ve kept
Annualized
$18,000 / year
The Reality

Most solar deals don’t die at the pitch.
They die at financing.

You qualify the lead. You build the proposal. You handle the objections. Then a credit pull from a solar lender ends the whole thing. Here’s what that’s costing reps:

1 in 3
solar leads declined for credit

FICO floors on traditional solar loans cut out a huge chunk of the homeowner market — even buyers who can clearly afford the payment.

$2K–$5K
lost commission per declined deal

Every credit fail is hours of your work and a real check that walks out the door — usually with no path back.

15%
industry-average close rate

If 4 out of 5 of your proposals never close, your funnel isn’t broken — your financing options are.

The Lowtility Solution

House + Solar = One Loan.

Lowtility is a mortgage program that lets homeowners and homebuyers wrap solar (and smart home tech) directly into their home loan. Instead of two underwrites, two credit pulls, and two payments — it’s one approval, one payment, one rate.

Home Loan Mortgage
+
Solar System + Smart Home
=
One Approval One Payment
The key difference: Lowtility can lend above the appraised sales price to cover the solar upgrade — meaning the homeowner doesn’t need cash, a separate solar loan, or perfect credit to go solar.
What’s In It For You

Built for reps, not just homeowners.

Lowtility isn’t a back-end financing tweak — it’s a closing tool. Here’s how it changes your numbers:

Recover declined deals

Roughly 1 in 10 credit-declined solar leads come back approved through Lowtility’s mortgage path. Money you’d otherwise leave on the table.

Keep your full commission

No dealer fees getting clawed out of your check. The financing structure preserves your margin instead of eating it.

Customer keeps the tax credit

Unlike leases and PPAs, your homeowner is the owner of record — so the federal solar tax credit stays with them. Easier yes.

Free pre-qual + savings report

Send us the lead — we run a credit and monthly-savings analysis at no cost so you know what’s possible before you build a proposal.

No predatory loans, ever

Mortgage rates, not 9.99% solar dealer fees baked in. Customers feel safe signing — and you don’t have to defend the financing.

Downpayment grant available

Eligible buyers who add solar with Lowtility can stack a downpayment grant — turning “I can’t afford to move” into a closed deal.

How It Works

From “declined” to “closed” in four steps.

No paperwork shuffle, no black-hole submissions. Here’s exactly what happens when you send us a lead:

1

You refer the homeowner

Send us their name, phone, and a recent power bill. That’s it — we take the relationship from there.

2

We review their situation

We look at their power bill, financial picture, and what solar could actually do for their monthly payment. They get a free savings analysis — no commitment, no surprises.

3

We find a path to approval

Refi, purchase, or new construction — we structure the loan so solar fits the budget and the underwriting.

4

You close the solar deal

Approved buyer, full commission, install scheduled. You stay the hero throughout.

Every lead gets a personal review — not a queue, not an auto-reply.
A real person reaches out to walk you through the next steps.
Real Example

Declined by a solar lender. Closed by Lowtility.

Here’s what the math looked like for a recent buyer we approved:

Sample Scenario

Homeowner declined by traditional solar financing

Before Lowtility

Solar financing pathDeclined
Existing mortgage payment$1,890
Monthly power bill$285
Total monthly housing cost$2,175
Rep commission$0

With Lowtility

Loan structureRefi + solar bundled
New mortgage payment$2,140
Monthly power bill$15
Total monthly housing cost$2,155
Rep commission$4,200
Same proposal. Different financing. The homeowner’s monthly housing cost stayed flat, they got the solar system they wanted (and kept the federal tax credit), and the rep recovered a $4,200 commission that was about to walk out the door.

Illustrative example based on typical Lowtility scenarios. Actual rates, payments, and commissions vary by buyer profile and installer.

How We Stack Up

Lowtility vs. the other financing options you’re pitching.

A side-by-side on the things that actually matter to you and the homeowner.

Lowtility Traditional Solar Loan Lease / PPA
Approves buyers solar lenders decline Yes Rarely Sometimes
Customer keeps federal tax credit Yes Yes No
No dealer fees baked in Yes No (15–30% typical) N/A
Rep keeps full commission Yes Reduced by dealer fees Varies
Mortgage-rate financing Yes 8–12%+ APR typical Annual escalator
One payment, one statement Yes Two payments Two payments
Works on purchase, refi, and new construction Yes Limited No
Refer a Customer

Got a customer? Run the numbers.

Our cashflow calculator captures everything we need and shows your customer’s projected savings. A real person reviews every submission and reaches out personally.

What happens after you submit:

Here’s exactly what we do with your lead, in plain English.

  • Personal review. Every lead gets eyes from a real person, not a ticket queue.
  • Free savings analysis. We model their current bill vs. a Lowtility-financed scenario.
  • You stay the hero. We don’t poach. The customer relationship stays yours.
  • Status updates. You’ll hear from us at the key milestones — not just at the start and finish.
  • Full commission preserved. No dealer fees, no clawbacks from your install pay.
How we work: Every lead gets a personal review — not a queue, not an auto-reply. A real person reaches out to walk you through what’s possible.

Run the numbers

Captures everything we need and shows your customer’s projected savings. About 3 minutes.
  • Customer’s basic info + contact
  • Current mortgage + utility bill
  • Cash price of solar + post-solar bill
  • Estimated credit score
  • Rep attribution (you stay credited)
Open the Solar + Mortgage Calculator

A real person reviews every submission and reaches out personally.

About you

About your customer

A real person will review your submission and reach out personally.

What Homeowners say

about lowtility

See What our happy customers had to say about their experience.

Book a Demo

15 minutes. See exactly how Lowtility saves your declined deals.

Walk away knowing whether Lowtility fits your pipeline, what kind of buyer profile we approve, and how to start sending us the deals you’d otherwise lose.

Live walkthrough of a real approval
Your questions, answered
No pressure, no pitch deck

Not ready to book a call?

Refer a Customer Instead
Frequently Asked Questions

The questions you’d actually ask.

Practical answers to the things reps want to know before they send their first lead.

We look at the whole picture — income, debt, savings potential, and the loan structure — not just a single number. That means we’re able to approve plenty of buyers that traditional solar lenders turn down.

The best way to know: send us a lead and we’ll tell you exactly what path forward looks possible.

Not at the pre-qual stage. We can give you a realistic read on the loan path using basic information first. A formal credit pull only happens once your customer is ready to move forward with a Lowtility mortgage — same as any other home loan.

Both, plus new construction. That’s one of the things that makes Lowtility different from most solar financing products, which are refi-only or installer-loan only.

Even better. Send them to us early — we’ll pre-qual them for a Lowtility mortgage with solar built in, which often increases their buying power and helps them shop with confidence.

Three things: your customer’s name, a phone number, and a recent power bill. From there we handle the savings analysis, the qualification conversation, and the financing structure. You stay in the loop, but you don’t have to drive the process.

You keep your standard commission from your install company — Lowtility doesn’t touch your pay structure. We’re paid by the mortgage side of the transaction, just like any other home loan.

Yes. Once a customer moves into the loan process, you’ll hear from us at the key milestones — not just at the start and finish. No black-hole submissions.

All 50 states except New York. If you have a New York lead, send it anyway — we’ll let you know if and when we’re able to help.

Your Move

Save the next deal you’d lose.

Fifteen minutes on a demo, or send us a lead right now — your call. The next deal you’d otherwise walk away from is the one Lowtility can save.

Lowtility white roof logo with a small orange sun

© 2026 Lowtility by Primary Residential Mortgage Inc. All Rights Reserved.

Lowtility is the name of a suite of mortgage loan programs designed to allow qualified borrowers to make home energy improvements to their home. It is not affiliated with a utility company or a DBA. Primary Residential Mortgage, Inc. NMLS#: 919520 Utah DRE Mortgage Office License # 8335595. MLO 0117736. MC3094-122. All loans subject to credit and property approval. PRMI NMLS 3094. PRMI is an Equal Housing Lender. Some products and services may not be available in all states. Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. 1597 Woodland Park Drive, Layton, Utah 84401