Because we put our money where our mouth is.

A lot of marketing companies promise the world, lock clinics into long contracts, or hide “guarantees” behind pages of small print.

That’s not how we operate. We’d rather show you exactly what the system can do in your own practice first.

There are three parties involved here — your clinic, Dental Empire, and Meta (the advertising platform).

Meta gets paid first through the advertising spend. Your clinic then generates revenue from the patients.

Only after that do we get paid.

Our goal is simple: we want you to be cash-flow positive before you ever pay us anything.

During the trial we build the marketing infrastructure, run the campaigns, qualify the patients, book the consultations, and train your team on the consult process — without charging a service fee.

One important point: during the free trial we don’t handle the post-consult conversion follow-up.

That part is handled by your clinic so you can see exactly how much revenue the system produces before

we ever step in to optimise conversions.

It also gives both sides a chance to see if we’re a good fit.

You get to experience how we operate, and we get to see how your clinic handles the patients.

We’re not interested in working with clinics that aren’t aligned with how we do things.

That’s why the free trial isn’t offered to everyone.

First, you need to be comfortable with growth.

Our system is designed for clinics that want to scale implant treatment seriously.

In many cases that means moving toward an additional $200,000+ per month in implant revenue within the first few months.

If you’re just looking for the occasional implant case here and there, this probably isn’t the right fit.

Beyond that, we only offer the free trial to clinics that are well positioned to handle implant cases successfully. In general, practices that qualify meet the following criteria:

- CBCT scanner on site so diagnostics can be completed during the consultation

- Willing to offer patients a complimentary 1-hour implant consultation, including scans and x-rays

- Offer a $500 treatment voucher for patients who proceed with implant treatment of $10,000+

- At least 5 years of implant placement experience, with confidence handling full-arch and complex full-mouth rehabilitation cases

- Availability for at least 5 implant consultations per week, including some peak-time appointments

- Ability to see patients within the same week (not 2–3 week delays)

- Provide a treatment plan on the day of the consultation (except in complex cases that require a second visit)

- Access to payment plans offering 5+ year repayment options with $0 upfront where possible.

If you don’t currently offer this, we can introduce you to reputable providers who specialise in implant financing.

These requirements help ensure the patients we generate are handled properly and that both your clinic and the patient have the best possible outcome.

Our pricing starts from $15,000 per month, including advertising spend, and our core system.

By the time you reach this point you should be coming off the back of your free trial — and in most cases clinics have already generated $100,000+ in implant revenue before paying us anything.

So the real question is simple: are you comfortable reinvesting some of that revenue to scale further?

If you’re looking at this purely as a cost, we’re probably not the right fit.

Our system is designed for clinics aiming to add $200,000+ per month in implant revenue,

not just pick up the occasional implant case.

Some of our larger partner clinics invest well into six figures per month with us — because they’re

generating $1M+ in implant revenue each month and continuing to scale.

The $15K+ relates to the core system — marketing, qualification, bookings, and confirmations.

For clinics that want to go further, we also offer an additional conversion service where our team

helps maximise case acceptance after the consultation.

If you want to understand how that part works, book a call and we’ll walk you through it.

The free trial exists so you can see the numbers for yourself before making that decision.

No.

You start with the free trial.

If you generate the kind of revenue we expect you to, we then move into an initial 3-month commitment.

That period gives both sides enough time to see the real potential of the system once things are fully running.

After that, the agreement moves to a 30-day rolling arrangement.

We’re not interested in locking clinics into long contracts just to keep them around.

We want you staying because the numbers make sense.

When your implant revenue is growing, everyone wins.

That’s also why our average client relationship is over 5 years.

Fast.

Once we both agree the free trial is a good fit and everything is approved, we can typically begin

booking patients within 48 hours.

In most cases clinics see their first implant consultation within 7 days, often sooner.

The only real variable is how quickly your team completes onboarding.

That means getting your key admin or treatment coordinator onto the onboarding call, providing access to

your Meta advertising accounts, and pre-blocking consultation slots in your calendar for us to fill.

Once that’s done, the system moves quickly.

We follow a 3-step qualification process before anyone reaches your calendar.

1. Treatment Need
First we confirm the patient is actually missing teeth and actively looking for implant treatment — not someone looking for a check-up, clean, filling, whitening, or general dental work.

2. Financial Reality Check
We share industry-standard pricing early to remove price shock. If the patient clearly cannot afford

treatment, they are disqualified immediately.

For context, we disqualify nearly 50% of the leads we speak to, which means you never waste time

seeing patients who were never going to proceed.

3. Payment Pathway
For patients who are serious, we establish how they intend to fund treatment — whether that’s eligible for a payment plan based on credit score, residency and employment status, savings, superannuation / 401k, support from a partner or family member, or financing against their home.

We work through their budget and ensure they have a realistic pathway to afford treatment

before anything is booked.

Once those steps are complete, we secure the consultation with a credit card hold.

No card, no booking.

Every patient on your calendar has already passed this process.

We get it — FTA’s and no-shows are a huge problem in implant marketing.

Over the last 12 months, our average attendance rate on free implant consultations was 80.6%.

The reason is simple: we don’t just book appointments — we prepare patients properly before they

ever reach your calendar.

First, we spend around 30 minutes triaging each patient before booking them in.

We get to know them, understand their situation, and treat them like a person — not just another lead.

During that call we uncover the real reason they want their teeth back.

Not the features of implants, but the lifestyle changes they’re hoping for — confidence,

eating properly again, smiling without hesitation.

We also discuss pricing openly, help them understand their payment options, and build a realistic

plan for how treatment can be funded.

At the same time, we explain the clinic and dentist they’ll be seeing so they feel confident about

who they’re meeting.

Only after all of that do we secure the appointment with a credit card hold.

When patients reach your consultation chair, they already know what to expect and why they’re there.

Without this level of qualification, 50% show rates are common in implant marketing.

Across our client base, most clinics fall somewhere between 7:1 and 12:1 return on investment.

We’ve seen results start as low as 5:1 in the early stages.

In many of those cases the clinic chooses to bring us in to support the conversion side

of the process, which quickly lifts results closer to 10:1 or higher.

Our internal benchmark is simple: we aim to get every clinic to a 10:1 ROI.

At that level, the numbers become very straightforward.

To put that into context — achieving a 5:1 ROI only requires converting around 20%

of the consultations you see.

If your consultation process is slick and your team converts well, you can expect significantly higher numbers.

If not, you can engage us to support the conversion process, improve case acceptance, and lift the economics of the campaign.

It depends on three main factors: your budget, your clinical capacity, and your location.

At the lower end, most clinics start with around 15 implant consultations per month.

At the higher end, we’ve supported larger clinics generating 200+ implant consultations per month

once the system is fully scaled.

The exact number comes down to:

- Your marketing budget

- How many consultations your clinic can realistically handle

- Your geographic market and population density

We also advise every clinic on the optimal budget for their area to maintain strong ROI.

There will always be a point where increasing ad spend pushes the system past critical mass,

which can reduce efficiency.

When that happens, we advise against further scaling to keep the campaign operating at

around a 10:1 return on investment over the long term.

Most implant marketing fails for one reason:

It stops at lead generation.

The clinic gets a form fill, can’t get hold of the patient, the patient has no idea on pricing, no clear way

to afford treatment, no emotional buy-in, and they either no-show or “go quiet” after the consult.

That’s not what we do.

We handle everything that happens after the lead comes in.

That means:

- calling within minutes, not hours

- qualifying out tyre kickers and general dental enquiries

- discussing pricing early to remove price shock

- confirming how the patient can actually pay

- uncovering the emotional reason they want implants

- securing the booking with a card hold

- preparing them before they ever reach your clinic

By the time they walk into your consultation, they already know:

- why they’re there

- what it may cost

- how they can afford it

- why now matters

- why your clinic is the right fit

That’s why our partner clinics average 80.6% show rates and typically see 6:1 to 20:1 ROI.

Most agencies generate leads.

We engineer financially qualified implant patients who actually show up and move forward.

Yes — in two ways, depending on the size of your market.

Regional Areas
If you're in a regional town with a smaller population, the town can be fully exclusive to your clinic.

Once the catchment area grows beyond roughly 50,000+ people, exclusivity comes down to

your marketing budget and how aggressively you want to dominate the market.

For example, if you want to control a town of 200,000 people, that’s absolutely possible —

but it requires a budget that allows us to capture the majority of implant demand in that area.

Metro Areas
In larger cities, exclusivity works differently.

You receive exclusive ownership of your leads, not the entire geographic area.

That means if someone submits an enquiry through your campaigns, that patient is yours.
We block them from seeing or enquiring with any other clinic we work with in that market.

We will never send the same lead to multiple clinics.

Ultimately, exclusivity always comes down to market coverage.

If you're seeing strong ROI — say around 10:1 — increasing your budget allows you to capture

more of the implant demand in your area and effectively lock down your market.

We’ve been doing this for over 20 years and now have team members in 12 countries and counting.

We recruit globally because we want the best talent available — from marketers and data engineers to developers and patient coordinators.

That also means there isn’t a timezone we can’t operate in.

For the call centre specifically, every patient speaks with someone whose first language is English.

In most cases they are either residents of your country, or former residents who now live overseas.

We’re not building our team to save money on talent — we’re building it to deliver the best possible patient experience for your clinic.