Keonna Farmer is an award-winning, record-breaking former Division I athlete, TEDx Speaker, Commissioner of the Women’s Division for National Basketball League Global, sports executive, and former Athletic Director known for her leadership, vision, and impact across sports, mentorship, and athlete development.

As the founder of Champs and Success, Keonna has dedicated her work to helping athletes think beyond the game and position themselves for long-term success in leadership, business, career development, and life. Drawing from her personal experiences as an athlete, educator, and sports leader, she understands firsthand the gaps many athletes face when it comes to preparation, visibility, confidence, mental wellness, and navigating life transitions beyond sports.

Through Champs and Success, Keonna has built a platform focused on leadership development, mentorship, mental wellness, financial literacy, career exposure, personal branding, and long-term athlete positioning. The organization is designed to help student-athletes develop not only as competitors, but as leaders, professionals, and individuals prepared to thrive beyond athletics.

Known for her strategic mindset and visionary approach, Keonna combines sports leadership, mentorship, philanthropy, and real-world development to create impactful experiences, programs, and opportunities that help athletes build confidence, expand their thinking, and unlock greater possibilities for their future.

Her work sits at the intersection of sports leadership, visibility, opportunity, and impact, with a mission rooted in one core belief:
when athletes are properly exposed, prepared, supported, and positioned, their influence can extend far beyond the game.